The Exhibitor (Nov 1938-May 1939)

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Many theater patrons prefer the back seats. They enjoy the added eye comfort which distance gives when viewing rapid action on the screen. However, they desire sufficient screen illumination for easy vision. They are critical but, for this very reason, are likely to become regular patrons of the theater that provides the type of projection they enjoy. With old style, low intensity projection there is often insufficient screen light for ease of vision much beyond the center of the auditorium. Patrons in the rear find vision an effort, and may seek their screen entertainment elsewhere in the future. Simplified High Intensity projection provides screen illumination that insures comfortable vision to every patron in the house. Ask your dealer’s salesman to show you how little it costs to satisfy the “back seat patrons.” The words “ National ” and “Suprex” are trade-marks of National Carbon Company , Inc. TR1