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To the ever-expanding circle of its friends, particularly the exhibitors of New England, Better Management takes especial pride in presenting, through the courtesy of O. D. Melkon and Flair magazine, a photographic study of the new Cameo Theatre, in South Weymouth, Massachusetts, on which Boston's William Luther Mowll and Roger Glade Rand were the architects. This theatre was built in a section not far from Plymouth, where the prevailing architecture is distinctly Colonial. South Weymouth and surrounding towns contain some of the oldest domestic structures in America. To maintain this spirit and have the house conducive to a homelike atmosphere, the owner and architects decided on a Colonial treatment, recalling, as much as possible, the essential elements of design that enter into the ensemble of these Old Colony homesteads. It is the policy of the owners of the Cameo to give as much local color and atmosphere to their houses as possible. They have found that patrons not only feel more at home in this type of theatre, but also appreciate the compliment to their pride.
1939 PRESENTATION No. 9
The New
CAMEO THEATRE
South Weymouth, Mass.
Architects: Mowll and Rand, Boston, Mass.
Owners: Lockwood and Gordon Enterprises
THE EXTERIOR has been designed in an early New England style, which carries into 1939 the architectural theme of the Eighteenth Century. Even the poster frames and marquee— of which the Colonists knew little (and cared less!) — carry on the New England tradition. The replica of a cameo on the apex of the marquee adds a definitive touch to the decorative scheme of the front.