The Exhibitor (Nov 1938-May 1939)

BM-24 BETTER MANAGEMENT Typhoon’s Dailey (Continued from page 23 His optimism about the future of air conditioning, his share of the business to come from it, knows no bounds. He feels sure the New York World’s Fair will be a boom for his industry since the theatres, business establishments will have to provide for the comfort of their patrons when the rush is on. "How many theatres would you say are air conditioned today?” we asked. "I estimate that not more than ten per cent are fully, honestly air conditioned. You know,” he stated, "air conditioning means more than just cooling. It means the sensible control of the temperature through all seasons.” With Typhoon’s chief engineer Garfield, Jim Dailey holds several patents on the control, regulation of temperature, humidity. They are now working on self-contained three, five ton units with novel features to cut down on the consumption of water We inquired about some of his larger installations. He thinks the largest is the job done on the state capitol buildings in Havana, but hastens to add that the jobs done on two Warner theatres were no small jobs. He went on to tell of the many theatre, construction installations throughout the world. Happily married, his older son, Donald, is a Typhoon sales engineer; the younger, Robert, is attending Roosevelt High School in the Bronx, a long stone’s throw from the Dailey Pelham Parkway home. Jim’s clubs are those of the professional variety: National Refrigerating Association, New York Professional Engineers, American Society of Heating and Ventilating Engineers. We sat around and gabbed awhile on his many years with Typhoon. "Yep,” said Jim Dailey, as we were ready to leave, "a couple of more years on the job. I’ll know it’s a steady position.” Look to GENERAL for your biggest theatre seating dollar's worth. Built with the finest of materials, product of the most skillful labor, yet actually costs you less. For the most economical new chair or re-seating job, consult GENERAL'S trustworthy dealers, they will give you ”A SQUARE DEAL CHAIR DEAL." BEN LUST 1001 NEW JERSEY AVENUE, N. W. WASHINGTON, D. C. Get THE EXHIBITOR habit New Baldor Rectifiers Announced The Baldor Electric Company, Saint Louis, Missouri, announced last fortnight the development of two new motion pict u r e rectifiers: its model 3 0-S, for lowintensity arcs, model 60-M for S uprex arcs. One of the particular features of both models is that the transformers are of the two-coil, insulated type, that completely insulates the lamp circuit from the line circuit, thereby eliminating all danger of electric shocks from the rectifiers. Other features inelude an improved method of adjusting the current at the arc, which insures long bulb life; more comp a c t d esign. Model 30-S low-intensity rectifier has a range of 15 to 30 amperes. The new type 60-M Rect-o-Lite for a Suprex arc has a range of 3 0 to 60 amperes and may be used for either a lowintensity or Suprex arc. Further information will be found in the Baldor bulletin No. 62. "UP” Ballyhoo (Continued from page 23) Erie, Buffalo, Rochester, Syracuse, Schenectady, Springfield, Worcester, Boston, Albany, New York, Philadelphia, Baltimore, Washington, Harrisburg, Altoona, Pittsburgh, Cincinnati, Indianapolis, Louisville, St. Louis, Kansas City. Present plans call for the tour to start April 17, end in Hollywood about May 10. In each city the train, which will be a traveling museum of historical relics as well as an illustration of 70 years of railroad progress, will be on exhibition open to the public. Fair’s Glass (Continued from page 23) Materials to interest the exhibitor are such as Insulux glass block, glass cloth, glass for insulation purposes, displayed in the Owens-Illinois exhibit; the glass block, Carrara glass, Pittco molding, mirrors, bullet-proof and non-shattering glass, displayed by Pittsburgh Plate Glass; the scientific and commercial uses of glass, including vacuum-tubes for radio and television, displayed by Corning Glass. Is This YOUR THEATRE? Case No. 4 THE THEATRE: A last-run house in an "average income” neighborhood, with a seating capacity of 600, this theatre is operated by an independent circuit. Revivals, better foreign (including Jewish) pictures are occasionally played. Give-aways in the form of money, merchandise are used as come-ons. House, only two years old, was the last word in modern comfort when constructed. Admission ranges from 10 to 3 0 cents. REPORT: A few visits to this theatre convinces one that there is much to be desired on the part of the management. Granted that a more or less cheap crowd finds its way into the house during the dime matinees, but more efficient usher policing would go a long way towards remedying the situation. The girl in the boxoffice looked awfully bored with her job; ditto for the sour-faced man at the ticket box The neatly uniformed ushers are extremely polite, lead the patrons to any seat desired. But the youthful ushers are unable to cope with the annoying disturbances caused by the rowdies in the balcony. Projection is excellent; the seats are comfortrble (although some of them are wearing out despite their only being two years old); hearing aids are provided for the deafened; the lounge is beautifully appointed; the washrooms are surprisingly well-kept, unlike some other portions of the house. In some parts of the theatre, the plaster has been kicked out of the walls, pencil, chalk marks are scribbled on spots more vulnerable to that type of illustration. House apparently does its best business when "Bingo” or a similar game is scheduled or when a Jewish picture is playing. There are two or three program changes a week. The main faults in management, as we see it, are a tolerance of the rowdyism in the balcony, minor destruction of theatre property by patrons; of a bad impression made by ticket seller, t'ker. SUMMARY: Below-par operation by independent circuit. (EDITOR’S NOTE: To Maxwell Weinberg, manager, Little, Baltimore, Maryland , the answer is "No” to your inquiry anent "Is This Your Theatre ? No. ).” Next time we are in the Monumental City, however, we will accept your invitation for demitasse, a cigarette.) THE WINNER. Harry Gottlieb, assistant manager, Claridge, Brooklyn, New York City, a Rand force house, proudly displays the check for $5 awarded him by The Exhibitor for recoguizing Case No. 3 in the "Is This Your Theatre ” series. Case No. 3 described the Fifth Avenue Playhouse, New York City, another art house, and Gottlieb’s knowledge of that theatre brought the first response from him. The Exhibitor offers $5 to the first reader who recognizes the house described in each case. $5 is being awarded in Case No. 4 as in Nos. 1, 2, still unrecognized. GENERAL SEATING COMPANY CHICAGO March If, 19)9