The Exhibitor (Nov 1938-May 1939)

BM-30 BETTER MANAGEMENT tvtfiy mm THERE WILL BE A NEW ISSUE OF THIS PUBLICATION COMPLETE IN COVERAGE SERVICE AND A LAST MINUTE REPORT ON WHAT'S DOING IN THIS INDUSTRY OF OURS Island, Motiograph projection: all from Capitol Theatre Company, Boston. Recent installations by National Theatre Supply Company: Gem, Winthrop, Maine; manager Ed Desjardins, burnt down last year, is completely rebuilt; Sam Resnick’s Colonial, Andover, Massachusetts, was remodeled with Super Simplex projectors; Peerless Magnarc lamps; General Electric copper oxide rectifier; Hertner generator; Crestwood carpet; Irwin theatre chairs; Cameo, South Weymouth, Massachusetts, Simplex projectors. Peerless Magnarc lamps; Simplex Four-Star silence system. Ayer Playhouse, Ayer, Massachusetts, Nat Hochberg, manager, Harry T. Handy, owner: Irwin illuminated aisle-standard chairs; Voigt chromalume lighting fixtures; Crestwood carpets; ventilating and heating equipment; Super-Simplex projectors; Simplex four-star sound system, copper oxide rectifier; stage and house draperies. Guild, Norwood, Massachusetts, operated by George A. Giles; Irwin theatre illuminated chairs; Crestwood carpet; stage and house draperies; perforated rubber matting; asbestos curtain, Simplex projectors; Peerless Magnarc lamps; Hertner motor generator; Western Electric sound system. Strand, Rockland, Massachusetts: L. E. Rhodenizer, manager-owner: complete stage and house draperies. Other Massachusetts theatres remodeled, equipped and engineered by National Theatre Supply Company include: Princess, Wakefield, Charles Hodgdon, manager; State, Bedford, Harry Zeitz; Wernick, Chicopee Falls; Powers, Caribou, Maine; Baylies Square, New Bedford; New Municipal Town Hall, Wareham; E. M. Loew’s Thompson’s Square, Charlestown; Jason, East Weymouth; as well as the M. & P. Strand, Newport, Rhode Island; Cumberland, Brunswick, Maine. The Building Record (The following items were part of those furnished in full detail to regular advertisers by direct mail during November and December. They are reproduced here for the record.) It is reported that the Boyd, Chester, Pennsylvania, operated by the A. R. Boyd Theatres, will receive a new air conditioning system. A new 1,000-seat theatre is announced for Perrisburg, Virginia, by the Star Amusement Company, Jack Reel, general manager. Architect is C. K. Howells, Martinsville, Virginia. According to a reliable report, the Schine Circuit, Inc., of Gloversville, New York, will take over the 1,762-seat Brighton, Syracuse, New York. General redecorating and improvements are planned. The Reading Theatre Company, with Conrad V. Falter, president, is planning the erection of a $25,000 newsreel theatre in Reading, Pennsylvania. While the location was not disclosed, it is thought that it will be on the site of a now closed neighborhood house. A new 700-seat theatre is planned by the Star Amusement Company, with Jack Reel as general manager, for Narrows, Virginia. C. K. Howells, Martinsville, Virginia, is the architect. William Shirley, Schenectady, New York, is planning the construction of a new theatre in Lowville, New York. The Garden, West Chester, Pennsylvania, whose lease is held by Affiliated Theatres, Inc., Philadelphia, will receive extensive alterations, it is announced by the new owner, Frank Floyd, Upper Darby, Pennsylvania. A new 3 50-seat theatre to cost $3 0,000 is planned by M. Cardin for 1924 West Pratt Street, Baltimore, Maryland. Alexander G. Porter, Baltimore, is the architect. Extensive remodeling will be done to the Majestic, Hornell, New York, starting April 1. Frank Hager, Olympic, North Collins, New York, is installing new seats, air conditioning, and will re-equip the entire theatre. It is reported the Rio, Reading, Pennsylvania, will be improved by the management (Henry Sork). Improvements are not yet decided, as the management would like to widen and lengthen the theatre, but is facing difficulties on the new plan. New projection and screen will be included, also a plan to pitch the floor, which is now nearly level. New seats will be most essential. The Thompson Company, Washington, is general contractor for Frank Storty’s new theatre in the National Capital, a $3 0,000 project. A new theatre seating 1,000 is planned for Kennedy Street, between Third and Fourth Streets, Washington, with Harry Shapiro, Washington, the owner, Warners the lessees. Architect Is John Eberson, New York. General contractor is the Mohler Construction Company, Washington. A new marquee may be among the improvements to Harold Lewis’ Lincoln, Utica, New York. Other changes planned include new seats and general redecorating. Interior and exterior alterations will be made to the Mays, Mays Landing, New Jersey, by owner Sam Franks, Rivoli, Hammonton, New Jersey. Approximately $1,500 will be spent by Charles Girard on his Lyric, Faust (Tupper Lake Junction), New York. Included in the improvements will be redecoration of the lobby and front. General interior alterations and improvements to the Stonehurst, Stonehurst, Pennsylvania, is the John A. Robins Company, Inc., Philadelphia. Thalheimer & Weitz, Philadelphia, are the architects. Air conditioning will be installed by Pierce Phelps, Inc., Philadelphia; sign work by the Philadelphia Sign Company, Philadelphia. The new theatre at Jarratt’s, Virginia, is awaiting further developments of the Johns-Mansville project before starting. House, when completed, will be operated by the Pitts-Roth Corporation, Fredericksburg, Virginia. Architect is C. K. Howells, Martinsville, Virginia. William Shirley, Schenectady, New York, long associated with the Farley theatre interests, has closed a deal for the building of a new theatre in Catskill, New York. House will seat 750. The new Main, on which David Supowitz, Philadelphia, was the architect, Al Gerhart, Ephrata, the general contractor, was to have opened on Thanksgiving Day in Ephrata, Pennsylvania. Planned for a late December opening was the new $50,000 theatre in Norfolk, Virginia, managed and operated by Sincoe Glassner, Norfolk, Virginia. Architect is Wobb & Epstein, Norfolk, Virginia. Another motion picture theatre is to replace the old Pastime, Union City, New Jersey. Berk & Krumgold, New York theatre brokers, who announced the sale of the Pastime from the Trust Company of New Jersey to the Colony Real Estate Company, said plans are being made for its complete renovation, and that contracts amounting to $30,000 will be let for the work. Fire damaged booth and auditorium of the Milford, Greene, New York, to the extent of $1,000. Carpet will have to be replaced, possibly booth equipment. Theatre is operated by R. B. Gillette. The new 500-seat, $40,000 theatre in Tappahannock, Virginia, on which Edward F. Sinnot, Richmond, Virginia, was the architect, was to have opened on Christmas Day. Architect for the 3 50-seat theatre, costing $30,000, at Baltimore, Maryland, owned by M. Cardin, is J. E. Moxley, Baltimore. The Roland, Virginia Beach, Virginia, is being renovated, the interior and lobby to be redecorated and new projection, sound equipment and screen installed. When reopened, William F. Crockett, president of the Bayne-Roland Corporation, will operate the house. A new $100,000 theatre will be built in Elmhurst, Long Island, New York, at Roosevelt Avenue and Case Street, by the Cord-Meyer Company, Elmhurst. Architect is T. H. Engelhardt, New York, New York. March 15, 19)9