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30
BETTER MANAGEMENT
NORFOLK, VIRGINIA
V 7 y
CELEBRATING f A WIL0£R THE A TftJE |
OUR MpBpn«p|£pai^^ BIRTHDAY
ELEVENTH [|M ll I *T § J '1 M YOUR ANNIVERSARY I I ll Oi Uk-iJULM PARTY!
* STARTING TODAY •
NORFOLK IS AMONG THE FIRST TO SEE THIS DELIGHTFULLY FRANK-FRANKLY DELIGHTFUL-MUCH-DISCUSSED ROMANTIC HIT!
"Mother, may f go out with Kim?”
"Mother.did you ever do anything foolish?”
"Mother, was granny really in jail 19 times T’
(M
h
"Mother, isn’t this a swell picture?”. . . I
"Mother, is Topper really your old boy friend?”
"Mother, aren’t you glad you haven’t Tour Daughters' like me?"
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PRISCILLA LANE JEFFREY LYNN
TL Wtinm Yo» Iw a Ywrteffacii*
t \e% mi\
darliHfj
daughter
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Roland Young • Fay Bainter • May Robson
GENEVIEVB TOBIN . IAN HUNTER Directed by WILLIAM KEIGilLE Y •V W C-*y Dim * Tram *. imp PUj k, MASK l£tOj A »U Nm
iVweottd by WABNEJt BJtOS-f
ADDED: DONALD DUCK COLOR CARTOON LATEST ISSUE: “MARCH OF TIME”
ATLANTIC CITY
WASHINGTON
STANLEY
BOARDWALK AT KENTUCKY
Zodcuj.
The Gar Yaunjr Star Team of "Four Daughters" Scores Another Romantic Hit ... In the Play That Kept New York In BUidtcs
darling J
daughter
LANE® LYN'N
ROLAND YOUNG • FAY BAINTER • MAY ROBSON
Qgysvigvs TOWN • LAN HWW • D *mm4 h, *fUJAM CTOHUtT
2 Starts TOMORROW
♦ On Stage
A Parade of feminine Charm
SAY IT WITH 6 IRIS
(NOT A MAN IN SIGHT)
ALL GIRL REVUE
YES, MY
DARLING,
DAUGHTER
A Warner Bros, Corredy front The Smash Stage Hit
Priscilla LANE Jeffrey LYNN
ROLAND YOUNG Fay BAINTER May ROBSON
40-Entertainers Including
THE COQUETTES
kntnta’i hettn* Girt Swag BW wS>
IANJS WILLIAMS
Sew! 8u»5e o ( Sirng
VIOLA SMITH
Saisfi F*s«t Gi'l 0r«MM(
Beatnce Howell Emerald Sisters • Verna Dette
CASS DALEY
CjtfeBic Sun ngshea '
tScle! P. M.
,«*■»
n SplWwn
last Day
“There’s That Woman AgJB” StatHiMy Oacta i Orch.
PHIL APCLPHIA
Another GREAT COMBINffl' l£MGE & SCREENSHOT
*
M
h«ppi.»r hit ,0f on •««/• year f
/
ffwMuc
daughter
wjssr^
N Huntih
IN PERSON
TED WEEMS
ond hi. ORCHESTRA
PERRY COMO ELMO TANNER RID IN 01 E Potty PARKER ORM DOWNES Parktr GIBBS
COUWIRT WASMIURN • MOOT TA«Ot TllO RIViRlY at MIS
Hints on Newspaper Advertising
No. 20 — "Yes, My Darling Daughter ” (Warners)
Naturally, with all the publicity it has gotten, "Yes, My Darling Daughter starts off with a big word-of-mouth advantage — but whether to use the passed the censor angle” depends on the house’s own particular selling
ideas.
Of these five ads, two are practically out of the press book, with sonic changes, those from Norfolk and Atlantic City. The large Norfolk ad made use of ” Norfolk is among the first, etc.”, emphasizing the frankness of the picture, while Atlantic City only changed the type a bit.
March 22, 19)9