The Exhibitor (Nov 1938-May 1939)

32 BETTER MANAGEMENT ALBANY, NEW YORK PALACE r STARTS TODAY 2 BIG HITS 2 I SPECIAL ACADEMY AWARD f WINNER. ROONEY in MARK TWAINS — VPffAft* m 1 1\ ■ 'THE i , tcQ C'-'* v*g*a : *,,0Ll W *" ,. , *»BV* ... , , «• t CRIME-CRACKER — LAW-BUSTER — HEART-BREAKERi it BAFFLES THE 8RAINS OF THE LAW' HE SWASHES THE KINGS OF CRIME ROW ANOTHER CREAT STORY BY LESLIE CHARTERiS! | PYGMALI SAINT STRIKES BACK’ WITH GEORGE SANDERS — WENDY BARRIE MARCH OF TIME WASHINGTON, D. C. vrLtfc MICKEY ROONEY ( your favorite joy...) as H U C K FINN [your favorite boy!) £ Stark Twain* it»rilliu« *<ary on the *cre«i.. .living. t in a picture « faithful a* black Jim charautcn/niion <>i Hock « ... hrlli.^ni)^ > ployed that it i» bound lo live tool «0, ROONEY in MARK TWAIN'S adventures of PIUS L "SPRING GAMBOLS" A MERRY STAGE FROLIC 0H ^WITH FRANKIE ALBERTSONs?ne^'c STAGE MARJORIE GAINSWQRTH KEN WHITMER TRIXIE LATHROP BROS, b VIRGINIA LEE ♦ 16 RHYTHM ROCKETS FRIDAY CAPITOL NOW — LAST 2 BATS' -lom* r«£i * teir CO«r**a gtKHrrr * » rotnaj Htll »KhM( a Mnny MUOFP-. BAND ON STAGE NEW YORK CITY NORrOLK, VIRGINIA ' . . . . The bad boy of the oLd Mhtiuippi }a*t ** Mark Twain dreamed him half a caatti/y ago. TODAY you’re So u Darn” Good (n Your Flr»t Starring Rote. Hickey, We Are Hmb u Juliet. ttl-Yah Folks! I'm Over at the GRANBY Now! WIUUM IMWtlT a* Hi# DUKE— Th* Urn htix at 8>l:*«**r«r who lax Un ittifht U boAMC. m INGRAM M jim —Tli* ftitiifej *U»* «b<> IYNNI CARVER at MARY JANE — MICKEY MICKEY ROONEY All-American toy to lb* AltAmerican Story J ADVENTURES OF HUCKLEBERRY FINN’ IN MARK TWAIN S “THE ADVENTURES OF Mitf • WAITER CONNOLLY Will's* l»4WUY f«e «M»A* l,nn. CMYK ^ to Aon term * $*,«<> pi*, i.> u-^a PHILADELPHIA 'atttmiow PROVIDENCE. RHODE ISLAND SPECIAL CHILDREN’S 8HOW SAT. MORNING AT 11 — 15c SPECIAL CHILDREN’S SHOW SAT. MORNING AT 1 1 — 15c j Ilf.ATjM' HUCKLEBERRY FINN Maxk Twain had in mind 2 Great Features at Loew's State Theatre. See Them at The Carlton If': STARTING r* L-r TODAY ^ROONEY HUCKHBFRRy FINN WALTER CONNOLLY EXTRA I f.Z 1 .. Th 9 MARCH of TIME -,1!* YOW46 AMWCA* ansf 'MEX ICQ'S NEW CRISIS BRIDGEPORT, CONNECTICUT PLUS THIS SENSATION! MAJESTIC / Hew! \ mmm k riqtt Fi fin hit first Karting IproduclLwi ! The All ’ \Aoyerlcan Flo* Ini JlVllie Great Am.t / Daring, Bold Drama! 1 drenltire in S<«hrrrtY* The tone Ranger Rt'drn Again' STARTS FRIDAY in “TOPPER TAKES A TRIP' STfHHEV MICKEY ROONEY \ . Uufk %•«,,,> THt AOi ENTUHtS OF ' ^^HUCKtEBERRY WALTER CONNOLLY WILLIAM yraWLEY • REX INGRAM LYNNE CARVER • JO ANN SAYER* Lives of MOMINCe U« IWM MABY RICE . MERKEL * RUTHERFORD * HOWARD ALAN MARSHAL » BUDDY EBSEN * M-C-M Cant Hints on Newspaper Advertising No. 21 — "The Adventures of Huckleberry Finn ” (Metro) The appeal of boyhood, as exemplified in the person of Mickey Rooney, as well as in his name, is the main element of attraction in the newspaper layouts on the Metro-Goldwyn-Mayer production. Indeed, here are examples of the better of the recent advertisements, revealing, for the most part, the nice attention to the proper and dignified capitalization of the star, the title of the book, and the author, although this last must be looked for rather than have it hop off the page and hit the reader in the eye. However, it is there. While there may be some personal doubts in the readers' minds on the " favorites " as indicated in the Washington advertisement , it is certain that the publicist of Loew's Capitol used an effective display. In fact , one might even go so far as to say that this is one of this theatre's best advertisements. Note also how the stage show had been held down and typographically in keeping with the picture lay-out. The advertisement of the Palace, Albany , New York , is another commendable lay-out, with the Academy Award statement stripped in the lay-out. The supplementary feature listing is quite in keep.ng with the rest of the lay-out. Here, for at least once, a New York advertising man cannot lay claim to a "best," for, while the source of the advertisement of the Capitol is apparent, it cannot be said to compare in finesse of lay-out or appeal to those of the Washington and Albany houses. All the advertisements , selected at random, are appealing, and all without question have helped to make the Mark Twain picturization the success it has been. March 22, 19)9