The Exhibitor (Nov 1938-May 1939)

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BETTER MANAGEMENT 29 NEW HAVEN CONNECTICUT ITS TH£ BICCEST FUNFEUD oi tU CENTURY! The world's funniest comedians in the great•»t laugh show ever made for the screen! . plus a stoey Ha»t will tug at your heart. Co-Featur«f N Zane Grey'* Eliciting Romance' "THE MYSTERIOUS RIDER" with Russell Hayden Charlotte Fields STARTS TODAY ! ATLANTIC CITY HARRISBURG, PENNSYLVANIA mmmmm SezWC. c? FIELDS Sez Charlie McCarthy YouCwtflieaf I gunga an Hottest Man] m NEW YORK CITY NEW HAVEN, CONNECTICUT Hjir CMrlic W. C „ Bergen • McCarthy • fields , You Cant Oteatatt Hottest Matt "MORTIMER"* Constance Moore • Thurston Halt * Princess Baba No. 23 — "You Can’t Cheat An Honest Man” (Universal) The early birds guessed wrong on this. It may not have looked so hot in projection rooms, but it has been doing business, which is what counts, so you can credit the radio draw this time for the gross. Naturally, with the presence of Fields and McCarthy, there’s nothing to it except SELL THE RADIO NAMES. The boys were all unanimous on this and the page shows some of the versions, with press book changes and some originals. It’s hard to pick out which the best might be but we like the Providence, New York City and New Haven layouts. The boys used Princess Baba but she just walks in and out of the pictures so it’s questionable whether she should be used. The magic of the McCarthy name and the battle with Yields present the best angles, so go to it, boys. Everything you need is in the pressbook, so take a good squint at the contributions to be found there and make the most of them. RICHMOND, VIRGINIA C A P I TOL " "sf ‘ N o w ! HEAR YE! . . . HEAR YE! We re Continuing Our Lough-Daffy Clowning a Little Longer . Drop Over — HARRISBURG, PENNSYLVANIA T£i FIELDS • McCarthy cfvtl r> — — Meat m an Honest Matf w\ V .H TRENTON, NEW JERSEY r/Zl'-i V VJ I f] S TODAY thru t Plat New and T.mely " MARCH OF TIME " c "The Great Man Votet" April 5, 1939