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18
BETTER MANAGEMENT
HARRISBURG, PENNSYLVANIA
GUY KIBBEE • CHARLES BUTTER WORTH
Original Story and Scratnplay by Ban Nacht 0 i r • c I • d by jock Conwoy • Rroduc.d by Horry ftopf A M [ T t O G O L D W Y N ■ M A Y t t P I C T U * l
Nelson Eddy has filled many roles but, none so heroic, so exhilarating, as he
literally lifts you from your seat with rousing songs of fight, and fury, love of woman, love of country:
For each role of this great M-G-M picture a celebrated screen star has been selected, making one of the finest casts of years.
BRUCE McLAGLEN BARRYMORE ARNOLD
THURSDAY LOEW’
READING, PENNSYLVANIA
2 WOMEN ON
DESPERATE JOURNEY
VITH ’ STRANGE MEN •
STAGECOACH’
CLAIR! TRCVOR JOHN WAVNI 4IOROI BANCROFT ANDY D! VINK
JOHN CARRADINI THOMAS MITCMKLL LOUIS! PLATT
NELSON EDDY
in t role that surpasses any screen performance be ever thrilled you with . . full of surging action . . . lusty adventure . . heart -warming romance . , It's Metro>Goldwyn-Mayer’s musical thrill I
WITH
VIRGINIA BRUCE • VICTOR McLAGLEN LIONEL BARRYMORE • EDWARD ARNOLD
GUY KfBBEE* CHARLES BUTTERWORTH
OrlflRol Story ood Scraaoploy by Baa Htcht CMrodod by Jock ConwoyPrWvtad by Horry Ropf
A MET K O O O L D W Y N MAYER HCTUIE
VIRGINIA MUCf at tho honoy-holrod boovty of tho Woif wfcoo H wot WILD I
itrnLif mtlodlt) •MAf iy A/'b* A £ddy,
•Whor. Bm Bu* Hot*-, “loro W nodoV 0««ty Bood-V-WW. bM, fy «
FRIDAY LOEW S
HARRISBURG, PENNSYLVANIA
S •■■■■•>• Nelson Eddy
' • J VIRGINIA BRUCE • VICTOR McLACLEN LIONEL BARRYMORf • EDWARD ARNOLD
Hints on Newspaper Advertising
No. 2 5 — "Let Freedom Ring” ("Song of the Plains”) (Metro)
Some may wonder why the two titles.
They are both the same picture, but one represents a test engagement by Loew’s when it was apparent that the show needed a hypo. It is understood that the new title did help business, but the first title is still being used.
It is no secret that ''Let freedom Ring” was not a knockout which will only make spots yet to play the picture try to find new angles with which to sell the show.
The Reading engagement is pretty well covered here because it couldn’t use the pressbook, so it went to the "speak directly to the patrons" idea. You should be able to read the copy, even though it is reduced.
We suggest that the admen try to find some angles not represented on this page, concentrating on the women, to a greater degree, if possible.
Metro-Goldwyn-Mayer presents the King of Song in
“LET
FREEDOM
RING’’
☆ VIRGINIA BRUCE VICTOR McLAGLEN
☆ LIONEL BARRYMORE
☆ EDWARD ARNOLD
☆ GUY KIBBEE
☆ CHARLES BUTTERWORTH
Original Slory and Screenplay by Ben Hecht Directed by Jack Conway • Produced by Harry Rapl • A Melro-Goldwyn*Mayer Picture
.1.0 R.k.rt BENCHLEY la "da Hnr ’ and M-G-M'i "P«i,/a,P<r^#"
Umi Tim., Fub,— MICKEY ROONEY
i. "HUCKLEBERRY FINN"
READING, PENNSYLVANIA
READING, PENNSYLVANIA
April 12. 19)9