The Exhibitor (Nov 1938-May 1939)

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The Greatest American Epic! Pre-sold To millionsl Sold on the Lux radio program . . . in $150,000 advertising campaign ... by Cecil B. DeMille All-Star train in 35-city coast-to-coast tour . . . in gigantic, unsurpassed four-day world premiere celebration in Omaha, Neb. Greatest exploitation job in picture historyl Cecil B. De Mille’s f „ Vv * “UNION PACIFIC’’ starring Barbara Stanwyck ..nd Joel McCrea with A Great New Name Combination! "Just about the best comedy ever caught by the camera", says M. P. Daily. "Better than ‘It Happened One Night'," read audience comments. And the figures speak for themselves: Miami 134%, Boston 110%, Worcester 121%, Hartford 122%, New Haven 140%. Claudette Colbert Don Ameche “MIDNIGHT with Americas’s Favorite Humorist! Bob Burns, os Hollywood Reporter soys “Clinches star niche" with this big time hit. Beating “Arkansas T raveler“ grosses everywhere. Doubled average business in Kansas City terrific first week, smash second week at N. Y. Paramount. Bob Burns m “U’M FROM MflSSOURS” with GLADYS GEORGE Gene Lockhart • Judith Barret William Henry * Paricia Morison Screen Play by John C. Moffltt and Duke Atteberry Based on Stories by Homer Cray and Julian Street Directed by THEODORE REED # The Year’s Best Racing Picture! Delivered just at the lime racing interest is at fever pitch, Kentucky Derby time, it's a box office wonder all the way. Raft has perfect part as race track gambler. Ellen Drew takes to her first star role as you knew she would I George Raft • Ellen Drew in THE LADY’S FROM KENTUCKY’’ JOHN BARRYMORE FRANCIS LEDERER MARY ASTOR Elaine Barrie Screen Play by Charles Brackett and Billy Wilder • Based on a Story bv Edwin Justus Mayer and Franz Schulz Directed by MITCHELL LElSEN A* * * w»h HUGH HERBERT Za Su Pitts * Louise Beavers Screen Play by Malcolm Stuart Boylan Based on a Story by Rowland Brown Directed by ALEXANDER HALL Akim Tamiroff • Robert Preston Lynne Overman • Brian Donlevy Produced and Directed by Cecil B. De Mille Screen Play by Walter DeLeon, C. Gardner Sullivan and Jesse Lasky, Jr. • Based on an Adaptation by Jack Cunningham of a Story by Ernest Haycox Paramount gives you 15 BIG ONES in 5