The Exhibitor (Nov 1938-May 1939)

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18 SPECIAL FEATURES NEW YORK CITY BINGHAMTON, NEW YORK This Is Adult Entertainment! n STARTS TODAY! THE MOST REVEALING DRAMA EVER FILMED . . . SHOCKING! DARING! Beautiful Girls • ■ Snarling With Re venge Against a World Who Has Taken Eve'-ythin* From Them* DEAD END GIRLS PHILADELPHIA HERDED into wretched groups yet miserably alone. UNTAMED ... Rules are made to laugh at. ..laws to break. LOVE ..dare she grasp it . . . hold it for one ^ golden moment? LOVE IN PRISON— Strange Secrets That Opened Doors Barred to the Rest of the World! CRUELTY all they understand? Will it giv£ them the chance [they’ve never had? REVOLT... to break down the walls the world has built around them. FIGHTING.. . for a cigarette... as decent people Tight for life. CORINNE LUCHAIRE,), FRIIOU BflRS // with EDNA BEST • BARRY BARNES And Those DARING . . . DANGEROUS DEAD END’ GIRLS! Released Thru United Artists ALDINE Tomorrow 19th & Chestnut — Cont. Performances NEW LOW PRICESI 30cTH 40c «t| 50cm. PROVIDENCE, RHODE ISLAND HARTFORD, CONNECTICUT 11W WOMEN. ..FROM WHOM THE WORLD TURNS AWAY CAST ASIDE BY DECENT PEOPLE AND MARKED BAD . ARE THEY DOOMED TO CO THROUGH LIFE WITHOUT i nurr -rTsotJ £*«**«*! CORINNE LUCHAIRE Coming WED. Mar. 29th to the STRAND Recommended os Adult Entertainment Only Hints on Newspaper Advertising No. 29 — "Prison Without Bars ” ( United Artists) Considering that this is a foreign picture, with no names for American consumption, and a theme that is not entirely new to American audiences, it is quite evident that the business being done by the show is out of the ordinary. And the credit for the box office grosses can be given to the ads, such as represented above, and the pressbook, which supplied most of the ideas for what is seen on this page. The unamimity of opinion of the exploiteers is concentrated on one factor, the figure of the girl, with dress off shoulder, and this is one of the cases where the boys are agreed that this will help sell tickets. Most of the material shown here is from the pressbook, or a modification thereof. The show is sold throughout as a " shocking , daring,” etc., which explains the why of the grosses, with Corimte Luchaire boosted into the spotlight although she is unknown to American audiences. We like the use of the "daring, dangerous ' Dead End' Girls” in the Philly ad, and, generally, we like the selling angles shown above. This picture must offer opportunities inasmuch as ordinarily many houses would not book an importation — so go to it. PROVIDENCE. RHODE ISLAND NOW ftRLBEE MARKED "BAD" BY THE WORLD . . . WHAT CHANCE HAS SHE FDR LOVE? Alexander Korda />,«,« n r» CORINNE LUCHAIRE, » VRIMN tou/ifttf” * BAM with • EDNA BEST • BARRY BARNES • * 1 RICHARD Dix OcfotM L" April 19, 19)9