The Exhibitor (Nov 1938-May 1939)

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Is This Happening To You? RCA PHOTOPHONE MAGIC VOICE of the SCREEN enables you to give them the best! models Fine new equipment has partner for Rotary Stabilizer — amazing new Shock-Proof Drive! So much emphasis has been placed on sound by Hollywood movie men that far-sighted exhibitors can no longer overlook the necessity of modern sound equipment. Movie makers are concentrating on sound because the public demands good sound. And the public naturally patronizes the theatres that provide it. Your theatre can offer movie-goers the world’s finest sound — if you equip it with the new RCA Photophone Magic Voice of the Screen. You can do this at a price within your means. And your increased audiences will soon put that price — and more — back in your box office. In more than 5000 theatres the Magic Voice of the Screen is proving a smart investment, hailed by exhibitors as a real money-maker. And now RCA Photophone offers you a new Magic Voice — equipment even better than its popular predecessor — a Magic Voice which offers you more important features than any other sound equipment in the world! • Better sound means better box office — and RCA tubes mean better sound. RCA Photophone's service organization has a low cost theatre service plan in which you’ll be interested. Only the New Magic Voice of the Screen Offers all These Features! This splendid new equipment gives you full assurance of constant film speed by adding the amazing new Shock Proof Drive to the famous Rotary Stabilizer! Besides this great feature, the new Magic Voice brings you new styling, new protection, new convenience, new added reserve power and many other outstanding proofs that it’s the best value you’ve ever seen! Ask your RCA Photophone representative for complete information. OBSOLETE EQUIPMENT COSTS YOU MONEY IN MORE WAYS THAN ONE!