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1939 PRESENTATION No. 19
The New
NEWSREEL
New York, N. Y.
Fast becoming the official headquarters for the motion-picture and radio industries, with “branches" in Hollywood, California, is New York's famed Rockefeller Center, the largest privately owned business and amusement center in the world. Since its start in 1931 (completion date for the 14 buildings. May 1. 1940), the Radio City Music Hall, the largest cinema theatre in the world (seating capacity, 6,200), and the 3,600-seat Center Theatre have been opened to the public. Recently another cinema was opened, the Newsreel Theatre. Although its 450 seats seem few indeed in comparison with the mighty Music Hall, the house of the Newsreel Theatres, Inc., is none the less a credit to theatre conception and construction, as these pictures will show, and both the operating company and Architect John Eberson may take deserved bows. Like its contemporaries in Boston, New York, Philadelphia, and Washington, the Newsreel Theatre, in the Associated Press Building of the gigantic development, is patterned after the general style, that seems the only logical one for theatres devoted to the screening of the five major newsreels, supported by selected one and two-reel subjects. Although the Newsreel Theatre runs a program but one hour long, the theatre is smartly designed and equipped to afford the maximum physical comfort, together with the best equipment available for perfect projection and sound, to afford the patron that degree of comfort to which he is accustomed in those theatres presenting feature pictures.
THE FRONT, at night brilliantly illuminated, is typical of those theatres with a newsreel policy. The stainless steel doors and display frames carry still pictures from the cinematographic journals, as well as from short subjects. The doorman, in this instance, is able to devote all his time toward showing the patrons the usual courtesies without being bothered with ticket-taking, turnstile eliminating this aspect of the post.