The Exhibitor (Nov 1938-May 1939)

Record Details:

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REFERENCE FACTS: Size of Lot: 73 x 189 Seating Capacity: 768 Acoustical Treatment — Acoustical plaster Air Conditioning — Carrier. Manufactured by Carrier Corp. Carpets — Crestwood Manufactured by Alexander Smith & Sons Co. Chairs — Manufactured by American Seating Co. Decorations — Executed by Riseman and Lercari. Display Frames — Manufactured by American Brass and Bronze Co. Draperies and Stage Curtains — Manufactured by Joseph Dobish Co. Furniture — Specially designed. Manufactured by Thonet Brothers. Lighting Fixtures — Manufactured by Charles J. Weinstein Co., Inc. Projection Lamps — Ashcraft. Manufactured by C. S. Ashcraft Manufacturing Corp. Projectors — Kaplan. Manufactured by Sam Kaplan Manufacturing Co. Rubber Mats — Manufactured by Hamilton Rubber Co. Screen — Walker. Manufactured by Walker American Corp. Sign and Marquee — Fabricated and erected by Donnelly Electric and Neon Co. Sign Letters — Adler. Manufactured by Adler Sign Letter Co. Sound — Manufactured by Western Electric Co. THE FOYER is decorated in the manner simple, and it is not overcrowded with furnishings. A carpet of modern design covers the vast expanse of floor space allowed for this portion of the theatre. The furniture, especially designed, is both comfortable and attractive, fitting into the scene excellently and blending with the decorative scheme. The large circular mirror at the foot of the balcony stairs adds further to the beauty of the place, as well as a place of utility when departing lady customers feel the urge to powder up a bit before leaving the theatre. THE LADIES’ LOUNGE has the appearance of having been decorated under the direction of a woman. The painted walls trimmed with chromium, appear as though they were paneled. Upholstered furniture, with -ivory trimmings, is the main embellishment to the room, which should well please the ladies and make the use of the room a pleasure. The well-padded ottoman makes a very handy seat. THE EXTERIOR of the theatre at night is brilliantly illuminated, with the large, upright, neon-tubed name sign placed high up on the building so as to attract attention from a distance. A rectangular marquee allows for plenty of sign-letter space for billing of salient events in the week's news or the announcement of various elements of the program, with or without the titles of the several supporting subjects. m I1 i