The Exhibitor (Nov 1938-May 1939)

BM-21 Shorts Exploitation Contest Winners Now Being Selected by JEP Judges Harry Monroe Taliaferro, president, American Seating Company, both figuratively and literally is "from Missouri.” He was born in 18 82 in Boonville of the "show me” state, and a major factor in his particularly useful career has been an insistence on getting and giving the facts. No one has less toleration for vagueness or guessing. Taliaferro (pronounced Tolliver since his ancestors "came over with William the Conqueror”) has been associated with Harry M. Taliaferro the American Seating Company for 27 years, his first contribution being the development of a steel fabricated line in an industry previously confined to wood and cast metal construction. He became president in 1929. Before getting into the seating business, he had had diversified experience in telephone exchange repairing, vacuum cleaner production and bicycle manufacturing. In Grand Rapids, Michigan, and in the nation’s industrial circles, he is widely known and very highly respected for his vigorous and constructive cooperation in all movements for raising standards of living and of doing business. Among his innumerable public activities may be mentioned the presidency and directorate of the Michigan Manufacturers Association, director of the National Association of Manufacturers, member of the Con(Continued on page 23, column 2) RCA Announces New 3 -Way Mike One microphone, which combines in its compact, streamlined case all the characters of three different types of microphones, thus making the new one ideal for radio, cinema or any public address use, was during the month announced by the RCA Manufacturing Company. A handy switch at the base instantly makes the new unit uni-directional, bi-directional or non-directional. Perfected in the same RCA research laboratories that developed the first ribbon type velocity microphone and the first uni-directional cardioid pattern microphone, the new unit finds limitless applications in radio studios, on movie sets, in auditoriums, night clubs, and any outdoor location where an ordinary velocity, pressure or uni-directional microphone proves insufficient for every application. It is designated as Model 77-C. With the control switch in the unidirectional position, the instrument picks up only sounds reaching the front, or live, side. As a bi-directional microphone, it performs like an ordinary velocity instrument, being responsive on only two sides. In the third position, the control switch permits sounds from any anele to be picked up. The microphone is actually two in one: a bi-directional velocity microphone, and a non-directional pressure instrument. The output of each comes down to the control switch, which cuts out one or the other, or both. When the two are connected in series, a uni-directional response is obtained. Because of its small size (2 (4x8 /z inches), the three-way unit is ideal for use by speakers or singers before an audience. It is not large enough to act as a barrier and it can be adjusted in an instant to pick up or "ignore” audience reaction. In small broadcasting studios, space may be conserved by using it as a unidirectional microphone and placing it against a wall or in a corner. Its value is also apparent for use with modern public Change Made in Division of fr Exhibitor ” Prizes Winners in the $5 00 shorts exploitation contest are now being selected by the judges and will be announced early in May, it was decided this week by the judges. Publication of the winners’ names will be made in the same issue as the selections in the 193 9 Grand Shorts Awards balloting At the same time, the JEP judges announced that because of the many entries, the $100 prize money put up by the Jay Emanuel Publications in addition to the money of the shorts producers would be awarded to entries other than the top prize winners in each division. This was decided in all fairness to entrants whose campaigns were worth while but who might not be awarded the $50 top prize in each case. It was felt, also, that a $50 prize winner would feel the same way, that those who had entered campaigns be given all the chance possible to come into the money. At this writing, the judges are still considering the entries, but already the quality of the entries has made it difficult to determine the final selections. The judges would also like to point out that everything is taken into consideration and that the judges are influenced not by artistic merit, alone, but by the effort and original ideas which might be used. address systems, particularly portable types, because of its adaptability and light weight (two pounds). The instrument’s directional characteristics are uniform at all frequencies, an advantage which has come to be accepted by many engineers as exclusive with ribbon units for both the velocity-type microphones. This has been accomplished in the 77-C by using ribbon units for both the velocity and pressure sections. The 77-C microphone has a uniform frequency response from 40 to 10,000 cycles. In spite of its small size and light weight, a high order of sensitivity has been achieved through new structure design and the use of new magnet material. April 19, 19)9 QUAD