The Exhibitor (Nov 1938-May 1939)

BETTER MANAGEMENT BM-23 for the camera motors. This unit weighs 102 pounds. The smaller case, weighing 42 pounds, contains the mixer, amplifier, noise reduction equipment. The "super-portable” channel, while developed primarily for location sound recording, achieves a degree of naturalness in recorded sound that is comparable with the most elaborate permanent channel installed for studio production. Extensive field tests have been conducted by Metro during the past year, several recent productions of this studio have been completed with the new equipment. Recent Installations Supply dealers of the Metropolitan East, in reporting recent installations to The Exhibitor, find the following items newsworthy: Chicago, Illinois Of 28 recent installations by Motiograph, Inc., in the U. S., the following have been The Exhibitor’s territory: the Phoenicia, Phoenicia, New York, Mirrophonic sound system; the Pastime, Lewistown, Pennsylvania, projectors. H. M. Taliaferro (Con Hum'll from page 21) ference of One Hundred which met at White Sulphur Springs in 1934, president of Grand Rapids Association of Commerce and chairman of its Better Housing Committee, chairman of the Michigan Advisory Committee of the New York World’s Fair, and of the Grand Rapids Industrial Bureau, member of the Michigan Advisory Committee on Education and of the Governor’s Welfare and Relief Study Commission, president of Grand Rapids Rotary, Community Chest, hospital and bank director, etc., etc. His very practical idealism which has been energetically injected into these many public activities, quite definitely begins at home. His plant organization has long been recogized as a model on the human side as well as for its mechanical and production efficiency. Beginning with a genuine interest in the life and problems of his "fellow employees” and with man-to-man talks and group conferences, there grew up among them a notably fine employee welfare and cooperation program. In form it consists of a House of Representatives elected by the men of the factory departments, a Senate consisting of departmental foremen, and the president’s cabinet composed of his executive staff. Incidentally, the similarity to the national government has not been neglected as a means of stimulating patriotism and civic responsibility. A record of more than 20 years of smooth running effectiveness has demonstrated the success of the plan. The group loyalty of the American Seating employees is notable. The personality and character level has advanced steadily to a high average while the educational background has advanced from a third grade to a ninth grade average among the workers. Regular classes are conducted in foremanship, citizenship and other subjects contributing to the increasing growth, usefulness and dependability of the men. A significant slant on Taliaferro’s business philosophy is often heard around the plant when he is addressed as "Boss.” "I’m not the boss of this company,” he says, "the customer is boss. He’s the one you have to please.” His favorite statement about the responsibility of Industrial Management, which he is often called upon to discuss in public, is that management is an endless job of keeping in balance the interests of the customer, the employee and the stockholder. He puts the customer first, he says, because without customer confidence and approval there will be neither wages nor dividends. But because he also believes in a living wage and employment security and in a reasonable return to investors, he keeps his large organization on its toes in finding ever more effective ways of stabilizing production C ~>now m . . . steady, brilliant light (essential to proper projection of color pictures) . . . MORE light at LESS cost per unit calls for STRONG ION ARC LAMPS For sale by Independent Theatre Supply Dealers everywhere. Demonstration without obligation. Write today for free catalog on Strong unconditionally guaranteed products . . . your guide to better projection. “STRONG ELECTRIC COR.POif.AHON 2501 LAGRANGE STREET • TOLEDO, OHIO Export Office: Room 2002, 220 W. 42nd St, New York City IBB THE EXHIBITOR . . . For Services — All Local News Again ADLER -This Time on New PARAMOUNT Marquee, Springfield, Mass. Using ADLER SLOTTED SILHOUETTE LETTERS and LockedawLine MULTI-DECKER GLASS-IN-FRAME UNITS IN LARGE OPENINGS IN SIGNS FOR 8 '-10 '-12 '-16 "-24" SIZES (6" SIZE available) ALL ADLER EQUIPMENT IS LISTED BY' UNDERWRITERS’ LABORATORIES. Inc. PROTECTED 8T 1 NATIONAL PATENT! CORPORATION CHICAGO Fully Covered by U. S. and Canadian Patents ADLER SIGN LETTER CO. 2909-E Indiana Ave., CHICAGO 33-E West 60th St., NEW YORK CITY CHICAGO NEW YORK TORONTO. CAN. LONDON, ENG. April 19, 19)9