The Exhibitor (Nov 1938-May 1939)

8 THE NATIONAL MIRROR Advent of Television Hailed at World’s Fair RCA Building Dedicated By Leaders The advent of television, heralding the beginning of a new American industry, was the theme of the dedication of the RCA exhibit building at the New York World’s Fair April 20. David Sarnoff, president. Radio Corporation of America, and Lenox R. Lohr, president, National Broadcasting Company, spoke before a large group of business and professional leaders who were present at the ceremonies. Ceremonies were televised in the New York area, and also broadcast over a nationwide NBC network. As a demonstration of one of the practical uses of the new art, the event was covered for the daily press by reporters who watched the television broadcast in a room in the RCA Building, Radio City, at a distance of eight miles from the actual ceremonies. The television cameras picked up various views of the RCA exhibit building and gardens, as well as the speakers, foreshadowing a new method of reporting news events in distant cities when network telecasting eventually is achieved. Following an inspection of the Hall of Television and the displays of the various RCA service companies, including RCA Manufacturing Company, Radiomarine Corporation of America, National Broadcasting Company, and RCA. Communications, by those attending the exhibit dedication, Sarnoff pointed out that with the beginning of television service a new industry was being born whose future was of tremendous importance to the economic and social life of the country. A staged boxing match was also televised for the press. Einfeld’s Copy Clicks Fifteen newspapers of the Gannett chain are publishing large advertisements based on a recent statement by Charles Einfeld, director of advertising and publicity for Warners, concerning newspaper advertising, it developed last week. Ads stress the importance of newspaper advertising in line with Einfeld’s recent statement that 98 percent of the company’s advertising budget for 193 9-40 season will be used in newspaper advertising. Lee Balsly Resigns Lee Balsly, ad sales manager, 20 th Century-Fox, resigned last week. He was succeeded by Ed Hollander, who will have full charge of the operations of the ad sales department. Balsly will enter the theatre business. All Set on “U. P.” Opening, Tour Route Leading Cities to Vietv Para Tieup With more than 43 cities to be visited by the Paramount "Union Pacific” special train which will carry leading screen personalities to the world premiere of "Union Pacific” in Omaha, Nebraska, April 28, the complete train schedule was arranged last fortnight for the U.P. special cross-country tour. Leaving Hollywood April 24 the "Union Pacific” special had on board Cecil B. DeMille, producer-director of the film; Barbara Stanwyck, Joel McCrea, Akim Tamiroff, Lynne Overman, Evelyn Keyes, Julia Faye and Anthony Quinn, all from the cast of the picture as well as Shelia Darcy, Katherine DeMille, Judith Allen, Evelyn Luckey and leading production executives and railroad officials. In each of the cities visited by the "Union Pacific” special huge celebrations have been arranged for the visiting Hollywood stars. The "Union Pacific” leaves Omaha, arriving in Chicago. Following its departure from Chicago on May 1 the U.P. special will stop in Detroit, Toledo; May 2, stops will be made in Cleveland, Erie and Buffalo; May 3, stops at Rochester, Syracuse, Schenectady, Albany. May 4 the U.P. special stops at Springfield, Worcester, Boston; May 5, stops have been arranged for West Point, Weehawken. It leaves on May 8 for Newark, Philadelphia; May 9 for Baltimore, Washington; May 10, Harrisburg, Altoona, Pittsburgh; U.P. special returns to Los Angeles, May 17. ASCAP Wins Two More The American Society of Composers, Authors and Publishers last week won two Supreme Court challenges against state laws designed to bar combinations of copyright owners from regulating music prices. The court decisions were presented by Justice Stanley F. Reed and drew vigorous dissent from Justice Hugo L. Black. It was the first time Justice Black had dissented from a Justice Reed opinion. Justice Reed affirmed a Northern Florida three-judge Federal district court decision temporarily enjoining enforcement of the Florida copyright statute. He reversed a special three-judge Western Washington Federal district court decision dismissing the society’s challenge to constitutionality of a similar Washington statute. Justice Black dissented at length — 1 3 pages — and contended that no doubt had been cast "upon a state’s power to prohibit monopolistic price fixing.” Neely Bill Decision Expected This Week End of Hearings Provides Highlights Action of the Senate Interstate Commerce sub-committee on the Neely bill is expected this week following completion of the hearings in Washington last week. Windup of the three weeks’ hearing found C. C. Pettijohn, MPPDA counsel, and Abram Myers, Allied counsel, taking the floor, with the routine pretty much the same as had been heard before. Previous to that, Carl E. Milliken, for the MPPDA, spoke against the bill, along with several clubwomen, including Mrs. E. M. Barsham, Wilmington, Delaware; Mrs. James R. Horgan, and Mrs. Samuel A. Ellsworth, Worcester, Massachusetts; Mrs. Fred Stephenson, Springfield, Massachusetts; Mrs. Charles W. Swift, Elmira, New York. S. A. Market Best-Golden The Latin American market offers the best opportunity for American motion picture exports during 193 9, Nathan D. Golden, chief, Motion Picture Division, Department of Commerce, declared last week in an address before the Society of Motion Picture Engineers in Hollywood. With 5,239 potential theatre outlets and with new theatre construction increasing each year, Latin America countries constitute a geographical area that should receive closer attention from the American motion picture industry, Golden said. Production in Hollywood of Spanishdialogue films employing stage favorites from South America would be a great stimulus to the development of that phase of foreign trade in Americanmade pictures, he added. Warner Accessories High A new all-time high in sales of advertising accessories was set during the recent Warner ad sales week which ran from April 2-8, according to a report from the company’s home office last week. Sales for the week were 3 5 percent over the mark set during the 193 8 adsales week, which to that date had been the highest in the company’s history. This year’s ad sales drive saw the sale of twice as many accessories as the company sells during a normal week’s business. All of the company’s 39 branch offices in the United States and Canada were over quota, with 1 5 exchanges doubling their quotas and two tripling their quotas. April 26, 19)9