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BETTER MANAGEMENT
BOSTON
ALLENTOWN, PENNSYLVANIA
THEY THOUGHT THEY WERE ALLENTOWN’S CHAMPION “SOUR PUSSES”
BUT/ THIS IS THE WAV THEY LOOKED BEFORE SITTING DOWN TO A SCREENING OF “BLONDIE MEETS THE BOSS."
AND THIS IS THE WAY THEY LOOKED DURING AND AFTER THE SCREENING
HARTFORD, CONNECTICUT
EMIOEWt
TODAY!
| If You Didn’t Meet Them in Their First Picture . . . Now's Your Chance to Bocome Acquainted with the Funniest Family in Filmsl
JJOUV6 (TATE LORPHEUM
End • Today
ELEANOR POWELL ROBERT YOUNG BURNS t ALLEN
BRIDGEPORT, CONNECTICUT
li!K
F I) SMASH HIT BIG FEATURES IH F— 1 *■ BHE GIAHT BARGAIN SH0W^h~
LET US HUE
THEY COULDN’T RESIST THE TEMPTATION TO ENJOY TO ITS FULLEST THE HUGE COMEDY PROGRAM WE ARE PRESENTING THIS WEEK.
HOWEVER, HERE IS THE REAL CHAMPION WHO COPPED THE $5.00
THIS GENTLEMAN. LIKE A REAL CHAMPION. CONSCIOUS OF HIS RESPONSIBILITY. SAT UNSMILING AND UNPERTURBED THROUGHOUT THE PERFORMANCE. WHEN INTERVIEWED LATER, HE ADMITTED THAT THE “OUR GANG KIDS” IN "ALADDIN’S LANTERN'S” ALMOST "GOT HIM." HE THOUGHT THE SHOW WAS "A GOOD SHOW.” SAID HE ENJOYED HIMSELF. MR. DONALD B. LEHR SAYS HE “JUST ISN'T THE SMILING TYPE.” WE BELIEVE YOU MR. DONALD B. LEHR.
I AND HERE IS THE CAUSE °™LL EXCITEMENT! I
Hints on Newspaper Advertising
No. 31 — ff Blondie Meets the Boss ” ( Columbia )
Representing single feature and double feature selling of the Columbia shorn’, this finds a highlight in Allentown, Pennsylvania, campaign which not only was given plenty of newspaper space but which made an interesting ad.
Otherwise, the concentration is on the comic strip characters, with Blondie, Dagwood and Baby Dumpling all coming in for attention.
The Boston contribution represents part of a dual feature, with ” Blondie ” on the lower end, with the same treatment in Rochester.
And there is plenty here for the single policy houses, too.
WORCESTER, MASSACHUSETTS
nowimimTM BtBSoyT
BEERY COMES BLAZING BACK! ]
\AMue BEERY
SERGEANT .MADDEN
TOM BROWN ALAN CURTI LARAINE DAY
2nd HIT
Mon Hlllnke’ l with the bolmy ^
W MS
PINNY
SINGLETON i ARTHUR LAKE l LARRY SIMMS
April 26, 1939