The Exhibitor (Nov 1938-May 1939)

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OPEN DOOR POLICY! A Preamble of Sincere Frankness! Take the keys and enter the treasure house of our production. We have no secrets from our customers. M-G-M would prefer to be able to say right now that each one of the pictures on the following pages will be delivered as described, and that the casts as contemplated now will remain intact months from now. But our customers of Fifteen Friendly years know the sincerity of our methods which make understandable to them why we reserve the right to amend our plans to meet changing conditions, new trends during the course of a long year. We report herewith the early status of what is destined to be the most ambitious and costly studio expenditure in the history of M-G-M. The ultimate perfection of each production is our sole concern and yours. Time and circumstance may necessitate changes but they will be changes designed for betterment only. The 15th Anniversary line-up of M-G-M will be notable for multistarring pictures, for the importance of the properties selected and for the scale on which they are made.