The Exhibitor (Nov 1938-May 1939)

BETTER MANAGEMENT 33 i 1 NEW YORK CITY SAMUEL GOLDWYN pnttnft Withering Heights The Strangeu Love Story Ever Told! MERLE LAURENCE DAVID OBERON • OLIVIER • NIVEN with Floro Robson • Donald Crisp • Geraldine Fitzgerald Screenplay by Bin Hecht ond Charles MocArthur From the powerful novel by Emily Bronte • Directed by WILLIAM WYLER i Unitei Popular Price Premiere TONIGHT at 7:30 p.m. m R I VO LI Broadway at 49th St. • Midnite Shows • NEW YORK CITY I am Heat hcl iff ... I married a woman I loathe. .. to the one woman 1 love / Withering Heights Samuel Goldwyn, Hollywood's premier showman, creates the season’s outstanding screen drama. ..an immortal picture from the powerful novel by Emily Bronte. SAMUEL GOLDWYN presents fo.j«emn| Mede OBERON* Laurence OLIVIER -David NIVEN Released thru United Art Popular Price Premiere TOMORROW NIGHT at 7:30 UNITED artists RIVOLI Broadway at 49th NEW YORK CITY Wuthering Heights Samuel Gold wyh's production of the Emily Bronte novel ... iri MERLE OBERON as Cathy LAURENCE OLIVIER as Heathcliff DAVID NIVEN as Edgar FLORA ROBSON .... as Ellen GERALDINE FITZGERALD as Isabella Directed by William Wyler from the Screenplay by Ben Hecht and Char let Mac Arthur ■nnirn THXU UNttU) ARTISTS Popular Price Premiere THURSDAY at 7:30 P. M. £ j'p P • t'NITTD ARTISTS Rivoli Theatre *'•— ATLANTIC CITY NEW YORK CITY GALA PREMIERE TONIGHT a? 7 Q’C LOCK I am Heathcliff . I married a woman I loathe . to^p^ , MERLE OBERON ■ LAURENCE OLIVIER DAVID NIVEN'. *vii Flora Robson • Donald Crisp the one woman 1 love f SAMUEL GOLDWYN NEW YORK CITY ★★★■& — Daily News "A distinguished and engrossing screen tragedy. Powerful and poignant. Howard Barnes, Herald-Tribune . . one of the season’s distinguished pictures.' — Time Magazine WUTHERING HEIGHTS co-starring Merle Oberon • Laurence Olivier David Niven .Screenplay by Ben Hecht and Charles MacArthur. Released thru United Artists* Directed by William Wyler UNITED ARTISTS RIVOLI WutheringHeighis CO-STARRING MERLE OBERON -LAURENCE OLIVIER -DAVID I with Floro Robion • Donold Criip • Gtroldint Fitzaorold II.LIaM WYLER A I m&TF 19th ond Co.lini... Per larOipe ALU1NL chestnut no advance in prices SAYS £MJIOoiicott PHILAOELPHIA READING, PENNSYLVANIA BRIDGEPORT, CONNECTICUT What is the strange appeal that "Wuthering Heights" holds for women?... Here is a picture strangely dillerent from all others! A picture that holds a compelling fascination ... an all but fearful attraction ... for women! Ask any woman who sees it . . . just what in this brooding yet glorious love glory swept her emotions, tore her heart? Is it because "Wuthering Heights" was written by a woman who poured out all tho fierce repressions of a live young girl held fast in the net of Victorian manners? teiPOLIB WUTHERING JH5EE 1 EMI re-rUrrnir LOVE IN THEIR BLOOD . . . tearing them apart in its fury! Emily Bronte’s mighty novel storms the screen! LAURENCE OLIVIER IERLE OBERON ■ LAURENCE OLIVIER OHIO NIVEN WUTHERING HEIGHTS Is it because Merle Oberon as Cathy Is the very incarnation of a woman who must fight against herself to conquer a love beyond reason, beyond hope? Is it because somewhere deep in the heart of every woman lies an attraction for a man like Heathcliff . . brooding, brutal, handsome, commanding? All I know ... is thisl That I sat in the theatre and felt myself pulled straight into another world of emotions as the stirring scenes of "Wuthering Heights" held my eyes and my heartl And as I left the theatre I sensed that other women, too, had felt as I had . . . had been in the presence of something that held them with a hypnotic and almost terrible interest. I know why Eeanor Roosevelt, In her "My Day" column, said: "It will bo hard lor anyono toeing thU picture not to loee themeelre*." And I think I understand why columnist Hedda Hopper said: "What a man I Whon Ollrler 00701 'Come hoTe. you're mine/ bow gladly you’d go. And even tuHer a thirddegree burn and lore It, when be pule hie hand on your arm." Wuthering Heights •e-rferrte* MERLE OBERON • LAURENCE OLIVIER DAVID NIVEN • Flore Robson • Donold Criip Oeraldlno Frtigerold • e. Ben HecM end Cherlei Mo« Arthur rma ».,•! Emily Bronte ■.iMMe>i.n.UnHed Arthti ■ D!~cw ►, WILLIAM WYLER SPECIAL PREMIERE! THURSDAY EVENING. 7 P. M. 2 Continuous Performance* — No Advi AT LOEW’S Hints on Newspaper Advertising No. 3 2 — "Wuthering Heights ” ( United Artists) Representing a cross-section of pressbook and circuit ads, this layout emphasizes one point, the dramatic values of the story. As far as names are concerned, those of Oberon and Olivier are equal in attention, although there seems to be a tendency toward concentration on the female. . The Loew ads are apparently the circuit s inasmuch as they do not appear in the pressbook, and that with type "what is the strange appeal etc.,” h rather wordy but probably all right for the big cities. In the early engagements, the picture has been doing an outstanding business in large cities, but when the smaller towns get to play it there will probably be some very different effects in the copy. May ), 1939