The Exhibitor (Nov 1938-May 1939)

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^ today we offer you an entirely new show — every attraction you put on your screen is a new s ow or you, • YOU’VE GOT TO GO AFTER THE CUSTOMER AND BRING HIM IIS WITH SMART SHOWSELLING ... AT THAT TIME WHEN HE'S RIPE FOR SELLING. • THE ONLY KNOWN METHOD OF SHOW ADVERTISING WHICH GETS ALL THE CUSTOMERS EVERY TIME. • THE ONLY KNOWN METHOD THAT MAKES THEM HEAR AS WELL AS SEE WHAT YOU’RE TRYING TO SELL. • THE ONLY KNOWN METHOD THAT SELLS RY SAMPLES. Ana the cost is figured in fractions of a cent per person readied, making t li e National Screen Trailer tlie cheapest seat-selling means at your command. : : . . ^ ' The surest and most effective way to do this is with visual advertising at the point of sale . . . while he’s in your place of business. 1 hat brings us right up to the National Screen Trailer — ■