The Exhibitor (Nov 1939-May 1940)

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TODAY Special M-G-M Flash! Radio City Music Hall Got The Lubitsch Touch! NEW YORK, N. Y. GARBO’S “NINOTCHKA” is packing the Music Hall. Scarcely a man, woman or child anywhere who hasn’t read in newspapers or magazines or heard over the air about M-G-M’s delicious comedy. Keep building up the enthusiasm for your play-date.Tell them that “NINOTCHKA” was selected by the world’s largest theatre for the World Premiere. It’s smart to whet their appetite when you have such an eagerlyawaited entertainment! Never has there been such a build-up for any picture! Keep Them Hotchka for “Ninotchka”! And now the box-office says: “Topnotchka!” POMONA, CAL. — Following the sensational Preview here last week of M-G-M’s “BALALAIKA” the house manager in his report confirms the audience reaction by stating it is one of the best musical entertainments of years. It is Nelson Eddy’s best role since “Naughty Marietta” and it launches a glamorous personality in Ilona Massey. CULVER CITY, CAL . — A second Preview group has returned to the M-G-M Studios confirming the exciting reaction to last week’s sneak showing of William Powell and Myrna Loy in “ANOTHER THIN MAN.” The opening flash on the screen of these two popular stars literally brought down the house. The applause was deafening. And now the Preview PostCards are pouring in. Seldom have so many been received by the Studio. The overwhelming opinion of the fans is that “ANOTHER THIN MAN” is the best of the entire series. Following immediately after the sensational Preview of “BALALAIKA” at Pomona and in view of M-G-M’s succession of hits, this new triumph has set the Film Colony buzzing with talk. Out here the tip-off is “Watch Leo — M-G-M is on the march!” ''Balalaika'7 means Wine, Women and Song! The applause was deafening ! M-G-M