The Exhibitor (Nov 1939-May 1940)

Record Details:

Title:
The Exhibitor
Date:
Nov 1939-May 1940
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1939-May 1940) New York State Edition
Leaf #:
00022
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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14 THE EXHIBITOR PORTLAND. MAINE TIMELY AS THIS NEWSPAPER YOU'RE READING! U-BOAT 29 SINKS ANOTHER SHIP WITHOUT WARNING! LIBERT!*#* LOS ANGELES STARTS TOMORROW PORTLAND, MAINE BALTIMORE, MARYLAND XU* p'SSsgSoa? SAN TRANCISCO Orpheum U-BOAT HINTS ON NEWSPAPER ADVERTISING No. 86 — "U-Boat 29” (Columbia) This is an importation which broke just about the time that Ij -boats started to make headlines, so the result saw some important money in the first engagements. The picture is English-made, and the cast shows it, although there are three names familiar to American audiences, Veidt. Hobson and Duprez (last seen in “Four Feathers”). However, this is not a job of selling people but a topical break — the U-Boat, and we do not have to point out to you that Seattle went to town with a set of heavy reverse plate ads which seem to be quite common on the West Coast. There is no denying that the Seattle ads steal the page, because white space has been used on this layout, but what would happen if all ads were in reverse plate we hate to think about. The Los Angeles and San Francisco ads are more or less original, as is the one from New York City, while the two from Portland, allowing for mortise and second feature, are from the presshook. Baltimore’s contribution is also striking. “U-Boat 29” has done business where it has been sold. The reason is obvious. November 15, 1939