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THE EXHIBITOR
15
NEW YORK CITY
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THE REAL GLORY
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FOR LIFE AND LOVt! ,‘1.1 THE LAST FRONTIER!
ACTION . . As Furious As A Huniconol . . LOYl.ll As Soaring As A Whitn Hot fiamol . . STfllRTr7~ As ThrjJTing As Lifo ItsoK Can Boll ■
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HINTS ON NEWSPAPER ADVERTISING
No. 87 — "The Real Glory”
(United Artists)
Here is a striking page, consisting mostly of originals, witn good representation from the west.
Somehow, it seems that the westerns ads have more flash and get off the beaten track. For example, note the Seattle idea, represented in two ads in the top center. Using leveisi plates, common to the town, the ad really shouts its way out
of the page. , ,
Omaha, in the left bottom corner, also manages to present
plenty of angles. Here, again, the romantic note is emphasized, although there is not very much of it in the show.
It is interesting to sec that none of the ads says an>lhiiv,r about the locale of the story, although the military background is not hidden.
Apparently, the copy writers must have thought that if the Philippines were mentioned, people would think (his a jungle picture.
One more thing: See how the Los Angeles ad sells the highlights of the newsreel.
November 15, 1939