The Exhibitor (Nov 1939-May 1940)

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1939 PRESENTATION No. 33 The New PENN Titusville, Pa. Owner: Warner Brothers Architect: Victor A. Rigamount THE EXTERIOR is without ornamental ginger-bread or lavish design. Straight construction lines plus a marquee built to attract patrons and not just to decorate are the only features discernible here. However, it should be noted that several shades of face brick were used in the facade to break up what would otherwise have been a monotony. Though it is situated outside the territory ordinarily served by this publication, the Editors deemed this theatre's construction merits worthy of attention in BETTER MANAGEMENT. Pittsburgh architect Victor Rigamount, in association with Warner Brothers' Herman R. Maier, capably fulfilled the assignment given him: to plan a theatre which upon its completion, would be all that a modem cinema palace should be, one that would be able to compete in design with the best of the Metropolitan area's neighborhood deluxers.