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ARE YOUR SAILS SET RIGHT FOR '40?
1940 will soon be sailing along. Twelve months of changing consumer preferences and prejudices, of shifting economic conditions, of varying factors which influence the spending plans of America.
. . . How well will your product, your sales plans fare? Are your sales and helm set to squeeze the utmost from the New Year’s business weather?
You’ve got to know what’s ahead of you next year. Assuming, estimating, and supposing won’t help. You’ve got to know. And only through scientific marketing research can you be certain of charting an exact course. A thorough, unbiased study of facts as they really are will set your course for profits.
You already know Ross Federal’s reputation for accuracy, speed, fairness, coverage. But maybe you don’t know Ross Federal is an acknowledged leader in the field of marketing research, that marketing research is the one certain way for you to find out how your product rates with your public, that a few dollars spent in finding out
— through scientific Ross Federal Research — can save many times its cost wasted in guesswork.
Today, experienced Ross Federal Research representatives will supply the facts, will ruthlessly pare away misleading or controversial opinions and uncover the vital forces to give you accurate guides for next year’s plans.
These are not times to be drifting along. Right now is the time to set aside an allowance, in your budget, for scientific research to guide you through the unpredictable business year ahead.
With offices located in thirty-one key marketing centers from coast to coast, with bonded representatives strategically placed throughout every state in the Union, Ross Federal stands ready to meet your research requirement for 1940. Why not call in a Ross Federal man and talk it over.
ROSS FEDERAL RESEARCH
CORPORATION
18 EAST 48th STREET NEW YORK CITY