The Exhibitor (Nov 1939-May 1940)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ARE YOUR SAILS SET RIGHT FOR '40? 1940 will soon be sailing along. Twelve months of changing consumer preferences and prejudices, of shifting economic conditions, of varying factors which influence the spending plans of America. . . . How well will your product, your sales plans fare? Are your sales and helm set to squeeze the utmost from the New Year’s business weather? You’ve got to know what’s ahead of you next year. Assuming, estimating, and supposing won’t help. You’ve got to know. And only through scientific marketing research can you be certain of charting an exact course. A thorough, unbiased study of facts as they really are will set your course for profits. You already know Ross Federal’s reputation for accuracy, speed, fairness, coverage. But maybe you don’t know Ross Federal is an acknowledged leader in the field of marketing research, that marketing research is the one certain way for you to find out how your product rates with your public, that a few dollars spent in finding out — through scientific Ross Federal Research — can save many times its cost wasted in guesswork. Today, experienced Ross Federal Research representatives will supply the facts, will ruthlessly pare away misleading or controversial opinions and uncover the vital forces to give you accurate guides for next year’s plans. These are not times to be drifting along. Right now is the time to set aside an allowance, in your budget, for scientific research to guide you through the unpredictable business year ahead. With offices located in thirty-one key marketing centers from coast to coast, with bonded representatives strategically placed throughout every state in the Union, Ross Federal stands ready to meet your research requirement for 1940. Why not call in a Ross Federal man and talk it over. ROSS FEDERAL RESEARCH CORPORATION 18 EAST 48th STREET NEW YORK CITY