The Exhibitor (Nov 1939-May 1940)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE EXHIBITOR 25 SEATTLE SAN rRANCISCO LOS ANGELES DETROIT NEW YORK CITY STRONG MEN who challenge THE MIGHT OF THE SEA. . VALIANT, LOVING WOMEN WHO SPUR ' THEM ONWARD! IN'PERSON ..CIAUOETTE COIBERT" HENRY FONoIl DICK POWELL ' ^ DRUMS ALONG THE MOHAWK' j HINTS ON NEWSPAPER ADVERTISING No. 99 — "Rulers of the Sea” (Paramount) With the exception of what Minneapolis has to offer, the layouts from the various cities all agree on one point — the heads of Douglas Fairbanks, Jr., and Margaret Lockwood together looking upward. Minneapolis decided to change the routine a bit. Of the copy ideas, Seattle goes modest with “the mightiest sea drama ever to storm the screen” (until the next one comes along); San Francisco offers “the mighty battle of steam vs. sail for command of the sea”; Chicago sells romance with “strong men who challenge the might of the sea, valiant, loving women who spur them onward.” A few of the layouts ignore Will Fyffe, who steals the picture. The show has not been breaking any records, so it offers a challenge to showmen. Perhaps there are angles other than covered here. December 20, 1939