The Exhibitor (Nov 1939-May 1940)

Record Details:

Title:
The Exhibitor
Date:
Nov 1939-May 1940
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1939-May 1940) New York State Edition
Leaf #:
000383
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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THE EXHIBITOR 17 DES MOINES SPRINGHELD, MASSACHUSETTS THE ESCAPE ninoTiHKnj MELVYN DOUGLAS jjjjS IMS PT flTPF PHILADELPHIA PHILADELPHIA MINNEAPOLIS ALBANY, NEW YORK %ZWma "MR. SMITH °°to WASHINGTON” BLOOMSBURG, PENNSYLVANIA PHILADELPHIA • In fact you'll never knowany/A/ngabout Garbo until you see her in "Ninotchka" 1 She's a champagne Garbo! Flirtatious! Vivacious! In a racy, spicy love affair in Paris! It took that famous Lubitsch touch to reveal this amazingly different gay Garbo in "NINOTCHKA (Don't Pronounce ill SEE IT!) GRETA GARBO -Melvyn Douglas -Ioa Clair* BOYD WEDNESDAY \ J CHICAGO GARBO COMES TO LIFE ...AND AWAKES TO LOVE! GARBO laughs Melvyn DOUGLAS blushes INA CLAIRE • SIG RUMANN HINTS ON NEWSPAPER ADVERTISING No. 103 — "Ninotchka” (Metro) The idea of Garbo going “ga-ga” seems to predominate, with the award for the best novelty going to the Des Moines contribution, via the copy route. Philadelphia single column of quotes from the reviews is also a striking bit of layout, while another Philadelphia ad, showing one half of Garbo’s face, also draws attention. Generally, the approach is similar in all ads, that of Garbo changing her routine much like a leopard changing her spots. Frankly, this appears to be the best angle, as in areas where Garbo has not much, this new development should help. It has been noted in some small towns that the title is confusing, so it might be well to try to overcome this, along the lines suggested in Des Moines. January 3, 1940 QUAD.