The Exhibitor (Nov 1939-May 1940)

Record Details:

Title:
The Exhibitor
Date:
Nov 1939-May 1940
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1939-May 1940) New York State Edition
Leaf #:
000385
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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THE EXHIBITOR 19 NEW YORK CITY r IT’S A NEW MARLENE . . . AND HOW SHE MAKES MR. SMITH GOI • Jimmy frUwart it grander Than In "Mr. Smlrti Oo*t To Wotfi Ington”. . . and Mor Ff Uno flghfi, y*Ht and^ ' tcrapi to got him I AIEW YORK CITY INDIANAPOLIS STRAND ALBANY, NEW YORK — Qsmm Constance MOORE Johnny DOWNS jorn RAMBEAU Ceci! CUNNINGHAM •ast DAY PAUL MUNI »WE ARE NOT ALONE" -THE BIG GUY" CHARLES LAUGHTON in Thm HUNCHBACK of NOTRE DAME INDIANA 25c 30c -40c HINTS ON NEWSPAPER ADVERTISING No. 104 — "Destry Rides Again” (Universal) No matter how they look at it, this is really a western, but, according to some of the layouts, the ad boys have been successful in selling away from this angle. Take a look at Washington’s contribution, which plugs the new Dietrich, the love angle and the famed scrap between Dietrich and Una Merkel. Albany’s two layouts, combining “Mr. Smith” with the “new Marlene,” also are off the beaten track. We might suggest that the supporting cast should be given better billing than is usual in these cases, as it contains names which really draw the paying customers. Openings of this picture have been very good, and there have been few shows of late with more “different” angles to plug than this — the “new” Dietrich, Jimmy Stewart, a new kind of western, the supporting cast, the scrap between Dietrich and Merkel, these are some of them. January 3, 1940