The Exhibitor (Nov 1939-May 1940)

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25 “GONE WITH THE WIND ’’ Here is part of the mob waiting in line to buy tickets at the Capitol for the Metro picture. BOOKS, BOOKS, BOOKS. For RKORadio’s “The Hunchback of Notre Dame,” New York City’s Radio City Music Hall, arranged for this display. VISITORS. RKO-Radio directors Edward Ludwig and Jack Hively visit the RKORadio lounge in New York City and look at pictures of earlier visitors. Ludwig directed the furthcoming “Swiss Family Robinson” (the first of the Towne-Baker productions), Hively directed “Two Thoroughbreds” and “The Saint’s Double Trouble.” ANOTHER AWARD. Fred C. Quimby, Metro cartoon production head, receives from Laura O. Vruwink, advisory editor, the Parents Magazine medal for the cartoon, “Peace on Earth,” which was selected by the magazine as the “best movie of the month.” It marks the first time that the award has been made to any short subject. “FOUR WIVES. This colorful front, for Warners’ “Four Wives,” was arranged by manager Andy Roy, Strand, Albany. Note that, while the feature receives its rightfully prominent billing, manager Roy did right by his short subjects — a cartoon, a sport reel, and Vitaphone Technicolor Production, “Royal Rodeo.” IAMB wlfTo*I OALC BdVAL SoDFO “HUNCHBACK OF NOTRE DAME.” This 40-X-60 lobby display, utilizing magazine publicity on the RKO-Radio production, was used by the Radio City Music Hall. ill January 17, 1940 THE EXHIBITOR