The Exhibitor (Nov 1939-May 1940)

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J, luwmicuici r THE SMART NEW 7 L yPL *1L e’ccu.’nj A streamlined edition of the chair that has made history. C^Lallet "THERE’S AN IDEAL CHAIR TO FIT EVERY BUDGET" — a comfortable chair that can compete with those beside the thousands of radios in your community ... a chair with a definite box office value. cn^et An unsurpassed value which challenges all competition. EXCLUSIVE POINTS OF SUPERIORITY OF THE Aristocrat 0 Die formed steel seat bottoms especially designed for allowing more passing room between rows and eliminating all hazard of tearing clothes. • Die formed full length steel back panels extend below seat level fully protecting the seat when in raised position. Rolled edges protect upholstering on top and sides of backs. 0 The maximum in comfort and correct posture for the individual can ONLY be attained through the use of deep spring seats and fully padded or spring backs which mold to the individual body. This is the type of construction which has proven most comfortable and durable and has been universally adopted by fine furniture and automobile manufacturers. Seats and backs are easily removable for reupholstering. • Perfect posture assured by adjustable wings holding the heavily padded or spring upholstered backs. • Silent, full-floating, frictionless hinges with easily accessible outside adjustment of spring tension on self-raising device which makes it unnecessary to remove seat cushions to make adjustments. • Ideal Chairs are durably constructed of quality materials throughout and are subjected to gruelling factory tests to prove their ability to withstand abuse way beyond that encountered in common usage.