The Exhibitor (Nov 1939-May 1940)

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THE AUDITORIUM before the renovation. This shell was transformed into an attractive and modern interior. THE LOBBY before the decorative treatment, looked cold and uninviting. A well-executed renovation transformed it. REFERENCE FACTS: Size of Lot: 70 x 150 Seating Capacity: 850 Cost of Renovation Excluding Equipment $18,000 Acoustical Treatment — Velour and Celotex. Celotex manufactured by The Celotex Corp. Air Conditioning — American Blower System, Manufactured by American Blower Co. Carpets — National Mastland Wilton. Manufactured by Alexander Smith & Sons Co. Chairs — Full upholstered with spring edge seat. Manufactured by American .Seating Co Curtain Controls — A.D.C. Manufactured by Automatic Devices Co. Decorator — Novelty Scenic Studios, Inc. Furniture — Royal Chrome. Manufactured by Royal Metal Mfg Co. Generators — Hertner. Manufactured by Hertner Electric Co. Lighting Fixtures — Manufactured by Ruby Fixture Co. Projection Lamps — Peerless Magnarc. Manufactured by J. E. McAuley Mfg. Co. Projection Machines — Simplex E-7, Super Simplex Bases. Manufactured by International Projector Corp. Screen — Walker. Manufactured by Walker American Corp. Sign and Marquee — Fabricated and erected by Flexlume Sign Co. Sign Letters — Wagner. Manufactured by Wagner Sign Service, Inc. Sound — Simplex 4 Star. Manufactured by International Projector Corp. Ticket Register — General. Manufactured by General Register Co. Supply Dealer — National Theatre Supply Co. THE AUDITORIUM, looking toward the rear, affords a splendid view of the overall effect created by the smart handling of the decorative treatment. The decorative friezes used on the walls are plainly visible here. THE FOYER looking toward the standee room. This view illustrates a continuity of decorative treatment, blending the lobby and foyer into one room. Indirect lighting has been used in these areas exclusively. THE FOYER, looking toward the outside lobby and exits again we have an illustration of the blending of rooms through the use of a general decorative treatment. Both rooms being large, a broad treatment was required. Note the mural.