The Exhibitor (Nov 1939-May 1940)

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REFERENCE FACTS THE FOYER shows, perhaps most forcefully, the effectiveness of simplicity. The doors, finished to bring out the beauty of the natural grain, offer the contrast to the monotone of the ceiling. The back-lighted glass-brick columns flanking the drinking fountain add further to the trim appearance of the area. THE OUTER LOBBY continues the motifs of the foyer, with the natural wood-grain doors again the striking element of the decorative scheme. The treatment of the built-in display frames offers a matter-of-fact presentation of coming attractions that is compelling by reason of the absence of either garish adornment or blatant blobs of color. -J? • '3 l 1 ., '.Jr p Ki JKi , * BBS ■ Size of Lot: 59 x 146 Seating Capacity: 700 Cost Without Ground: Not Available Acoustical Treatment — Thermax used on walls. Thermax manufactured by Northwest Magesite Co. Air Conditioning — General Electric refrigeration system. Installed by S. S. Fretz, Jr., Inc. Carpets — National Crestwood. Manufactured by Alexander Smith & Sons Co. Chairs — Leather spring edge seat, full upholstered mohair back. Manufactured by Irwin Seating Co. Construction Material — Vitrolite structural glass, face brick, concrete and steel. Vitrolite manufactured by Libbey-Owens-Ford Glass Co. Curtain Controls — Vallen. Manufactured by Vallen, Inc. Decorator — Paramount Decorating Co Draperies and Stage Curtains — Manufactured by Paramount Decorating Co. Furniture — Royal Chrome. Manufactured by Royal Metal Manufacturing Co. Lighting Fixtures — Manufactured by Phillip Bortman. Projection Lamps — Brenkert Enarc. Manufactured by Brenkert Light Projection Co. Projectors — Super Simplex. Manufactured by International Projector Corp. Rubber Mats — Manufactured by O. W. Jackson Co. Screen — Dalite. Manufactured by Dalite Screen Co. Sign and Marquee — Fabricated and erected by Apex Sign Co. Sign Letters — Adler. Manufactured by Adler Sign Letter Co. Sound — Simplex 4 Star. Manufactured by International Projector Corp. Supply Dealers — National Theatre Supply Co. and Penn Theatre Equipment Co. Ticket Machine — General. Manufactured by General Register Co.