The Exhibitor (Nov 1939-May 1940)

Record Details:

Title:
The Exhibitor
Date:
Nov 1939-May 1940
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1939-May 1940) New York State Edition
Leaf #:
000497
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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THE EXHIBITOR 17 LOUISVILLE CHICAGO i HUM! TODAY at 9:30 a. m. Come Early ... Extra Shows! ..... , FIRST STAGE SHOW AT NOON! EEN! | Ted LEWIS TED LEWIS ORCHESTRAL wNh His Ows SENSATIONAL REVUE LOUISVILLE . . RECORD CROWDS ACCLAIM IT THEIR HAPPIEST HOWLING HIT f SYRACUSE, NEW YORK LAST BA STARTS TOMORROW last bay "Ruler* of !h* S STARTS HELD OVER (pox' CL SECOND WEEK CMARUE McCarthy detective Sp&cieJL MIDNITE SHOW Mf ‘Sjf PLm.2"* FEATURt VICTOR JACKIE .Jm McLAGLEN COOPER x tHt BIG CUy SUNDAY NITE HEW YEARS EVE HJEEHEII HARTFORD, CONNECTICUT ■SSL?* HINTS ON NEWSPAPER ADVERTISING No. 109 — "Charlie McCarthy, Detective” (Universal) The critics, of course, did not throw their hats into the air when they saw this one, and none expected they would. Strictly a gag picture, built to cash in on air popularity, this, however, might be used to record some surprising grosses. We recommend for your special attention the Louisville holdover ad, extremely attractive; that from Hartford, Connecticut, which makes use of the McCarthy figure for some reverse plate copy, and the New York Rialto advertisement. There is not any point in selling the plot structure, so the concentration should be on Bergen, McCarthy and Snerd, the trio that has to draw them in. As we said before, the picture is not any cinematic masterpiece, but it might prove a surprise sleeper, especially in the small towns. January 24, 1940