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THE EXHIBITOR
19
NEW YORK CITY
INDIANAPOLIS ^^^jjtarUjomorrow— ^
The Screen’s Newest Singing Sweethearts
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MIAMI
MINNEAPOLIS
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,s \ fait pai)! CHARLES LAUGHTON '• “THE HUNCHBACK OF NOTRE DAME" -»• Maureen O'Hara |
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VICTOR HERBERT
... ALLAN JONES • MARI MARTIN • WAITER CONNOLLY
LEE BOWHU . JUDITH BARRETT • SUSANNA FOSTER * anomw^TionI
CHICAGO
SAN FRANCISCO
CHICAGO
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ON STAGE & SCREEN! ALLAN
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: MARY
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LV ANSON SCREEN
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BALABAN fl KATZ .Uo« io»u DNA TORRENCE RAY and Tl SINATRA . MELISSA MASON
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Tumultuous drama of two cstronged by Koir own love ..yet bound closer by itl I By Special Sninjenuji with Pvvnewt \ Romonc* surging through 20 e*citing
Wi present TWO mw sirs / yeors ogomst the living background of
J ON STAGE I and ON SCREEN! / IMMORTAL VICTOR HERBERT MUSICI
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HINTS ON NEWSPAPER ADVERTISING
No. 110 — "The Great Victor Herbert”
(Paramount)
Please observe that while most of the layouts share the star attention between Allan Jones and Mary Martin, San Francisco goes all the way and gives Miss Martin the top spot in the pictorial department. We would say that this is because of the publicity given her through “My Heart Belongs to Daddy.”
Oddly enough, Walter Connelly, who takes the title role, is well hidden in some of the entries.
As must be evident, the strength of the picture will be the appeal of the songs, backed up by the names in the show.
Minneapolis, through its space-eating ad, takes most of the attention on this page, and if space is cheap, it is not a bad layout.
The heart motif in the New York City contribution is interesting, while San Francisco certainly crams plenty into the space allotted, a bit too much, we would say.
January 24, 1940