The Exhibitor (Nov 1939-May 1940)

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18 THE EXHIBITOR PHILADELPHIA DETROIT WILKES-BARRE, PENNSYLVANIA &ANTA Brings The ' Hardy Family To The Cometford For i A Merry Christmas " WE RE HERE TO SPEND A ^ HAPPY “HARDY" HOLIDAY! P. S. HERE’S K SWELL THOUGHT FOR A LAST MINl'TE GIFT FOR T H E CHILDREN— GIVE A BOOK OF MOVIE GIFT CHETS' WHAT IS rr ABOUT ME THAT MAKES WIMMEN GO NUTS? I'M A UTILE NICE TO A GIRL... AND WHAM! IT'S LOVE! HUDGl BAROV r AND SON BKPORE • STARTS TOMORROW! (FRIDAY) • comexfota EVERYBODY’S THEATRE EXTRA ... A SPECIAL CHRISTMAS WEEK CARTOON IN COLOR! “PEACE ON EARTH” "FASHION FORECAST” NEWS OF TAE DAY LOS ANGELES SEATTLE HINTS ON NEWSPAPER ADVERTISING No. Ill — "Judge Hardy and Son” (Metro) The Hardy pictures are so similar in theme that it often becomes difficult to strike a new copy angle. Some of the more original thoughts noted here are “Now, they’re really ‘man to man’ as Andy gets the dope on marriage”: “Andy says the bottom’s dropped out of kissing, but ‘man to man,’ he’s in love again”; while on the so-so side we find “It’s new, It’s funny, It’s immense; Hold tight — our new picture is here, and it’s got a million laughs.” Business on the show is not terrific but generally good. Note how in some spots Mickey Rooney is starred over everyone else in the cast, while in others Lewis Stone shares honors. Other houses subordinate the entire cast to the title of the picture. January 31, 1940