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"The Tip-Off ^
Another Exclusive Service of Jay Emanuel Publications 1 6
A Consensus of box office results, kept as factually correct as possible, as culled by the field news staff of THE EXHIBITOR in this and neighboring territories.
PICTURE
START
(First Runs)
TURN (Sub. Runs)
STRETCH
(Neighborhoods)
PAYOFF
(Consensus)
REMARKS
ANOTHER THIN MAN (Metro)
Good
Good
Good
Registering better than average gross in most situations.
BARRICADE (20th Century-Fox)
Disappointing
Slow
Slow
Cast can’t overcome the story.
BALALAIKA (Metro)
Spotty
Ilona Massey gets good notices, but picture isn’t doing the business.
BROTHER RAT ANI) A BABY (Warners)
Fair
Not doing the first “Brother Rat’’ business.
A CHILD IS BORN (Warners)
Good
Although a “B,” strong campaigns have made this better than average grosser. First openings were good.
DESTRY RIDES AGAIN (U)
Good
Good
Star combination is helping this to better grosses.
EVERYTHING HAPPENS AT ! NIGHT (20th Century-Fox)
Fair
Fair
Nothing to rave about.
FLYING DEUCES (RKO)
Surprising
Good
Spotty
Spotty
Started very fast in spots, but turned spotty.
FOUR WIVES (Warners)
Good
One of the better Warner grossers.
THE GREAT VICTOR HERBERT (Paramount)
Good
Doing a good business in most openings.
GULLIVER’S TRAVELS (Paramount)
Good
Excess of kids is offsetting night lack of adults.
HIS GIRL FRIDAY (Columbia)
Good
Most openings way above average.
THE HOUSEKEEPER’S DAUGHTER (UA)
Surprising
Good
Good
Surprising
Turned surprisingly good.
HUNCHBACK OF NOTRE DAME (RKO)
Fast
Not doing its first terrific business, but good enough.
INVISIBLE STRIPES (Warners)
Fair
Story is familiar, but stars are helping the draw'.
JUDGE HARDY AND SON (Metro)
Good
Good
Not the top Hardy grosser, but still good.
THE LIGHT THAT FAILED (Paramount)
Good
New York engagement good.
NINOTCHKA (Metro)
Good
Good
Gal has hit a few s’ow spots, but most grosses are good.
OF MICE AND MEN (UA)
Fair
Getting critics’ rave, but the grosses not very big.
PRIVATE LIVES OF ELIZABETH AND ESSEX (Warners)
Good
Good
Spotty
Spotty
Best in the class spots, with spottiness in small towns.
RAFFLES (UA)
Fair
Just an entrant.
REMEMBER (Metro)
Disappointing
Disappointing
Spotty
Gets some word-of-mouth, but generally a miss.
RULERS OF THE SEA (Paramount)
Fair
Fair
Fair
Didn’t get started.
SHOP AROUND THE CORNER (Metro)
Good
First openings good.
SWANEE RIVER
Good
Good business after some slow' starts.
THAT’S RIGHT YOU’RE WRONG (RKO)
Good
Fair
Fair
Fair
Started fast, didn’t hold.
TOWER OF LONDON (Universal)
Spotty
Spotty
Spotty
Grosses depend on the exploitation.
WE ARE NOT ALONE (Warners)
Fair
Fair
A class-critics* picture, and not in the better dough except in such spots.