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THE EXHIBITOR
21
CHICAGO *
7 he' Four Daughter^* in their grandest adventure drama I
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Their wonderful joys . . their tender intimacies . . their startling secrets . . their touching struggles for love’s sake . . all these things fill your heart
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LANE
^zSaANE
<^4 PAGE
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NEW YORK CITY
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See it TONIGHT!
jPACyittf] between 6:45 and 8:45 P. M.-in addition to BETTE DAVIS ami ERROL FLYNN in ‘Elizabeth and Essex and AL DONAHUE and Band, In Person!
Strand
SPECIAL LATE SCREFN and IN-PERSON SHOW SUNDAY AT 1 1 -.45 P M.
NEWARK, NEW JERSEY
.Ohdaa tie J(*if (faugA/s/i ereee jnaswdf '
OMAHA
SEATTLE
WASHINGTON
Starting
TODAY
The “FOUR DAUGHTERS'
Priscilla Lane Rosemary Lane Lola Lane Gale Page
x" 7 VUhWvWA
ROCHESTER, NEW YORK
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STARTS TOMORROW
They'r* gar*', pnttitf, imaiter and nrteltr... than they »m vara baiora! hucilla * BoMmaiy * Lola * Gale
LANE LANE LANE PAGE
Ife’frai Dnftanm in
BALC. 15c to 3
tJouiWh
The lone awaited sequel to " Four Daue
wes
The long awaited sequel to "Four Daughters" with the same east, featuring
Claude Rains /., £
JEFFREY LYNN t r*e Pfi*
JEFFREY LYNN EDDIE ALfiERT
May Robaon • Prank MoHufh Dick Foraa • Haory O'Neill
Ortbubiriatf ■tMrinft.. Mac i worth «»lt»t tfcti.
TUIO thoroughbreds
B Wi,f JIMMY LYDON JOAN MODEL
hints on newspaper advertising
No. 112 — "Four Wives” (Warners)
An original page, using many of the pressbook ideas, this is highlighted by the New York City Strand ad, and that from Los Angeles.
Another unusual note is the manner in which the presence of John Garfield, who appears in the picture in a bit from “Four Daughters,” is sold, without exception, only Washington eliminating the reference, although his photograph appears.
The New York City ad, aside from its attractive background, manages also to sell the prevue idea and the stage show, which is covering a lot of territory.
It becomes apparent here that the idea is to sell the return of the Lanes, without reference to any story ideas.
The reason for this is evident.
The four daughters have become four wives, and the ensuing problems do not have to be outlined.
January 31, 1940