The Exhibitor (Nov 1939-May 1940)

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'The Tip-Off Another Exclusive Service of Jay Emanuel Publications A Consensus of box office results, kept as factually correct as possible, as culled by the field news staff of THE EXHIBITOR in this and neighboring territories. PICTURE ANOTHER THIN MAN (Metro) BARRICADE (20th Century-Fox) BALALAIKA (Metro) BROTHER RAT AND A BABY (Warners) A CHILD IS BORN (Warners) DESTRY RIDES AGAIN (U) EARL OF CHICAGO (Metro) EVERYTHING HAPPENS AT NIGHT (20th Century-Fox) THE FIGHTING 69th (Warners) FOUR WIVES (Warners) GRAPES OF WRATH (20th Century-Fox) THE GREAT VICTOR HERBERT (Paramount) GREEN HELL (Universal) GULLIVER’S TRAVELS (Paramount) HE MARRIED HIS WIFE (20th Century-Fox) HIS GIRL FRIDAY (Columbia) HUNCHBACK OF NOTRE DAME (RKO) INVISIBLE STRIPES (Warners) JUDGE HARDY AND SON (Metro) THE LIGHT THAT FAILED (Paramount) NINOTCHKA (Metro) OF MICE AND MEN (UA) RAFFLES (UA) REMEMBER (Metro) REMEMBER THE NIGHT (Paramount) RULERS OF THE SEA (Paramount) SHOP AROUND THE CORNER (Metro) SWANEE RIVER TOWER OF LONDON (Universal) WE ARE NOT ALONE (Warners) START (First Runs) TURN (Sub. Runs) Good Good Disappointing Slow Spotty Spotty Fair Good Good Good Spotty Fair Fair Fast Good Good Fast Good Good Slow Good Fair Slow Good Good Fast Good Fair Fair Good Good Good Good Good Spotty Poor Disappointing Disappointing Good Fair Fair Good Good Good Spotty Spotty Fair Fair STRETCH (Neighborhoods) PAYOFF (Consensus) Good Good Slow Disappointing Good Good Fair Fair Good Good Spotty Good Spotty So-so Fair Fair Fair Spotty Spotty Fair REMARKS Not as good as the series best, but good enough. This never got started. In class spots okay, but generally fair or under. Not even close to first “Rat” business. A “B” sleeper with the right exploitation. Good grosses all along the line. Nothing exciting, although some critics like it. Miss Henie is slipping, needs a new angle. One of the biggest for the company in years. In the better gross ranks. New York City opening was sensational. Nothing exciting, but usually above the average. It misses. First remarks hold true, mostly kid business. Just a programmer. Good business everywhere. One of the better grossers. Despite familiarity of material, the results are not bad. Holds to the good tradition of the series. Not enough to tell accurately, but some openings good. Garbo made a comeback, except in a few small towns. Gets critical applause. A lightweight. Generally disappointing. One of the better grade programmers. Just a well-made show that didn’t do the business. Lubitsch name and star values help. Sentimental appeal and star names are turning the trick. Considering the investment, results are not satisfying. Muni gets a critical hand, but the box office doesn’t show it. Fair