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THE EXHIBITOR
22a
INDIANAPOLIS
HARTFORD, CONNECTICUT
C&'UcAuu!
"ALL WOMEN HAVE SECRETS'’
with Jo»«ph All«n, Jr. Jejn Cagney • Virginia Dale
TODAY
All urn
INDIANAPOLIS
FINAL DAY— "BROTHER RAT AND A BABY" With PRISCILLA LANE, WAYNE MORRIS
STARTS TODAY
Door* Open 8:30 a m.
BARBARA fRED
STANWYCK MacMURRAY
A Paramount Filter* wHh BEULAH BONDI
Ilizaboth Patterson • Starling Holloway
.'..WuVi.ys.VS'
Iff ptRSO* 1T40'| flrtl g.*at swing tr,w!
BOB CHESTER
AND HIS ORCHESTRA
Dolores O'Neill ■ Al Stewart ROY DAVIS • ORACH M.cDONALD
BERT WHEELER
Assisted by Hank Ladd — Francetla Malloy
EXTRA / RADIO'S AC£ RHYTHM STARS
THE I N K SPOTS Paramount
NEW YORK CITY
INDIANAPOLIS
INDIANA
Eitrc— TONIGHT 9:30
HOLLYWOOD SNEAK*
PREVIEW
our GREATEST show in 10 vurs! |
Oj^PlRSON! |
"&&s ANITA” LOUISE ^fesRflY BOLGER CEORGES s JfllNfl'' GUY ROBERTSON
BORRAH MINEVITCH’S HARMONICA RASCAIS^I
CHICAGO THEATER 8.
iMUIC (.ML AFFM* « ‘“*lt ,IW'
NEW YORK CITY
JAEViiW 10 . TEl
9 BARBARA STAHWfCK
FRED M.eMURMY _
00*1% Hie"1
BEULAH BONDI
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2 _ L^^JfoTs
5 "-d^A/HOL/yvrTT:^; — — \Jksi<
CHICAGO
HINTS ON NEWSPAPER ADVERTISING
No. 116 — "Remember the Night”
(Paramount)
The sort of a picture that gets a surprise lave from the critics, this offers for its main selling idea the two names, although we are glad to note that no one advertised it as ‘together again’ or ‘together for the first time.’
The strength of the picture is in the draw of the two stars and we would not ignore any of the supporting cast, Beulah
Bondi, Elizabeth Patterson or Sterling Holloway. Of descriptive copy we find little, either, most of them concentrating on “you’ll remember this grand romance, the laughs, tears,” although Chicago quotes it as “the surprise picture that brought cheers from Hollywood’s preview audience,” a line that can be used every month with regularity.
We think if the admen probe into the story, they can get some angles that aim other than at the strictly romantic note. It’s a picture that really has plenty.
February 14, 1940