The Exhibitor (Nov 1939-May 1940)

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p* TvkTiP-0 FT Another Exclusive Service of Jay Emanuel Publications A Consensus of box office results, kept as factually correct as possible, as culled by the field news staff of THE EXHIBITOR in this and neighboring territories. PICTURE START (First Runs) TURN (Sub. Runs) STRETCH (Neighborhoods) PAYOFF (Consensus) REMARKS ABE LINCOLN IN ILLINOIS (RKO) Fair Good Good First few engagements drew critics' raves but not much business. BALALAIKA (Metro) Spotty Spotty Wound up as generally okay. BROADWAY MELODY OF 1940 (Metro) Fair Good Not breaking records, but running okay. DR. EHRLICH’S MAGIC BULLET (Warners) Fair If they paid off on praise, this would be a smash. THE FIGHTING 69th (Warners) Fast Fast Fast The biggest from this company in years. GRAPES OF WRATH (20th Century-Fox) Good Big towns seem to go for it more than small towns. THE GREAT VICTOR HERBERT (Paramount) Good Good Good Spotty A good release, however. GREEN HELL (Universal) Slow Fair Fair Spotty All in all, it didn’t make the grade. HIS GIRL FRIDAY (Columbia) Good Good Good Good Columbia’s best in many months. HOUSE ACROSS THE BAY (UA) Fair First returns just fair. HUNCHBACK OF NOTRE DAME (RKO) Fast Good Good Good This seems to have wound up right well. I TAKE THIS WOMAN (Metro) Fair Fair The odds seem to be against it, the prepublicity not helping. THE LIGHT THAT FAILED (Paramount) Fair Fair Fair Spotty An in-and-outer. LITTLE OLD NEW YORK (20th Century-Fox) Fair Fair Fair It isn’t doing what the star values call for. OF MICE AND MEN (UA) Spotty Spotty Nothing to cheer about. MY LITTLE CHICKADEE (U) Fair Fair The combination should be drawing stronger. NORTHWEST PASSAGE (Metro) Fast In the better money. ! PINOCCHIO (RKO) Good In its first few engagements, no smash but generally good. ! RAFFLES (UA) Slow Slow It misses. REMEMBER THE NIGHT (Paramount) Good Good Pleasant program, ranging from fair to good. ROAD TO SINGAPORE (Paramount) Good First returns credit the name draw. SIDEWALKS OF LONDON (Paramount) Slow Even “Scarlett” isn’t helping. STRANGE CARGO (Metro) Good The name draw is responsible. SWISS FAMILY ROBINSON (RKO) Fair Fair This isn’t doing it. TOO MANY HUSBANDS (Columbia) Fair Fair to good in first engagements. VIGIL IN THE NIGHT (RKO) Good Tendency to spottiness in some sectors, but good in others. VIRGINIA CITY (Warners) Fast First openings ahead of “Dodge City.” YOUNG TOM EDISON (Metro) Good First engagements satisfactory.