The Exhibitor (Nov 1939-May 1940)

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MARCH CAME IN LIKE A LION! MARCH TUE WED 5 MARCH GOES OUT LIKE A LION! NORTHWEST PASSAGE" THE WORD-OF-MOUTH HOLD-OVER SENSATION! 4th Week Chicago, Portland, Seattle 3rd Week New York, San Francisco, Worcester 2nd W eek Denver, Louisville, Spokane, Cincinnati, Pittsburgh, Philadelphia, Washington, D. C., Wilmington, New Haven, Harrisburg, Bridgeport, Boston (Day and Date at State and Orpheum), Los Angeles. Salt Lake City 11 days. More Hold-Overs Reported Daily! ' STRANGE CARGO" IS BOXOFFICE SUCCESSOR TO "NORTHWEST PASSAGE"! Another powerful M-G-M Show! It’s what the ticket-buyers want! Packing Theatres everywhere! Clark Gable in the kind of role they love! Joan the way they want her! M-G-M showmanship gets the dough again! "NORTHWEST P ASS AGE " (Book I — Rogers' Rangers) in Technicolor Starring SPENCER TRACY with Robert Young, Walter Brennan, Ruth Hussey, Nat Pendleton • Screen Play by Laurence Stallings and Talbot Jennings . Based on the Novel by Kenneth Roberts Directed by King Vidor . Produced by Hunt Stromberg A Metro-Goldwyn-Mayer Picture CLARK GABLE, JOAN CRAWFORD in "STRANGE CARGO "with Ian Hunter, Peter Lorre, Paul Lukas, Albert Dekker, J. Edward Bromberg, Eduardo Ciannelli • A Frank Borzage Production -Screen Play by Lawrence Hazard • Based on the Book "Not Too Narrow, Not Too Deep" by Richard Sale • Directed by Frank Borzage Produced by Joseph L. Mankiewicz • AMetro-Goldwyn-MayerPicture