The Exhibitor (Nov 1939-May 1940)

26 THE EXHIBITOR EVERY WEDNESDAY THERE WILL BE A NEW ISSUE OF THIS PUBLICATION COMPLETE IN COVERAGE SERVICE AND A LAST MINUTE REPORT ON WHAT'S DOING IN THIS INDUSTRY OF OURS kiddies attending Saturday show, and lucky coupons exchangeable for large box of candy. . . . Bill Leggiero, Steuben, had live colored baby chicks in store window with placard for “My Little Chickadee.” Jamestoivn Three western New York State towns, Bolivar, Warsaw and Dansville, voted in favor of daylight time. . . . Allen Newhall, Palace, packed his house to capacity with a boat and motor giveaway during the Easter season. . . . Sufferers from ye olde time “cold” were Charlie Fish, manager, Winter Garden; Arthur Kahle, Palace doorman; Ruth Kelley, district aide; Ralph Crabill, district manager. . . . Robert C. Horning, Shea’s, plugged his “Vatican City” with contacts to all churches and parochial schools, personal letters to Knights of Columbus, Catholic Daughters, Holy Name Society, etc., and secured support of all Catholic organizations. Medina Cliff Schaufele, Diana, used several blocks of wood with question marks attached upright, at important intersections of town to attract interest. On block was painted, “Ask the Diana cashier.” This was a plug on “My Little Chickadee.” . . . Raymond Majeski, chief of service, gave all kids attending the matinee at the Diana autographed photos of Bobby Breen to plug “Escape To Paradise.” . . . Cliff Schaufele, Diana, had beautiful lobby decorations of flowers through courtesy of local florist Easter week. . . . Biggest business of all weekdays came to manager Cliff Schaufele, Diana, on his Holy Week automobile giveaway in co-operation with local merchants. New Hartford Morris Shullman will run pictures at the Player’s club. Movies will be shown when the theatre is not in use by the club. Olean Murray Lafayette, Haven, used several merchants and two large distributor coop ads to sell “Grapes of Wrath.” . . . Ralphie Crabill, son of the district manager, says of Mrs. Murray Lafayette, “She can cook . . . and how!” . . . Murray Lafayette, Haven, State, held their Easter season automobile giveaway. Potsdam New York’s Pisani Studios received a contract covering the remodelling of the Star. Pisani will face lift everything but seats, carpets, and booth equipment. Poughkeepsie Joe Goldberg, now managing the Rialto, has been doing a nice job. He came here from New London, Connecticut. Mrs. Goldberg and family recently left for a visit with folks in Nova Scotia. Rochester Frank McGrann, Columbia promotion chief, complimented manager Lester Pollock, Loew’s, on cartoon ad tying in with Blondie strip in Democrat and Chronicle for “Blondie on a Budget.” . . . Bert Caley, chief stage hand, is back on the job at the Regent after illness. . . . Manager Jay Golden, Palace, starts “farming” in lobby on large scale, stopping traffic with 100 chicks, 50 ducks and 10 bunnies in attractive pens including a pond for the ducks topped with cutout of Donald Duck boosting cartoons. . . . Bill Healy, United Artists promotion man, was in at Loew’s to aid “Rebecca.” . . . Alexander Dunbar, former manager, Monroe, is doing ok selling ERPI teaching films. . . . John Fenyvessy is going in for gardening in a big way, including night school at Monroe High. . . . Mike Mungovan created a striking “home” for chickens, ducks and rabbits in Loew’s lobby as Easter display. Frank Placerean, assistant manager, RKO Palace, took police exams. . . . Arthur P. Kelly, promotion director for Rochester Gas and Electric Corporation, invited manager Lester Pollock, Loew’s, to spot “Young Tom Edison” display in utility window. . . . Jesse Shorts, Regent porter, is going to “raise” ducks used in lobby Easter display for his Christmas dinner. Syracuse “Impossible” was accomplished by a corps of craftsmen under the direction of Michael J. DeAngelis, architect, in completely rebuilding the Empire. Taking possession March 1, Charles Martina kept his word to Syracuse theatre goers by presenting them with a most modern house March 23. . . . Charles Rossner, National Theatre Supply, was in directing placing of equipment. . . . Fred R. Trump, Sr., is manager; Fred R. Trump, Jr., chief of service; William Nudd, publicity director, and Hal. Armour, doorman. . . . Cerone Radio Service, (505 South Warren Street) installed the inter-communicating phone service in the new theatre. ... We caught a glimpse of Manford Pickrell helping on the sound installation. . . . “Doc” Jack Meaney turned out to be the right fixer-up-er. Welcome J. M. Sanford, William Bessey and Manford E. Pickrell to The Exhibitor reader ranks. . . . Miles Potter, Kallets’ State, Deposit, was in. . . . Mike Kallet and wife returned from that vacation. . . . “Bennie” Coates takes night off and visits Fulton. . . . Evidently Fay (Mortimer Snerd) Woodford refuses the challenge of Bill Doss. . . . George (Altec) Brown has the wrinkles ironed out in the sound of a downtown house. . . . John Eccles evidently carries a card in a maintenance union (what a mopper). Charles Martina entertained the staff, theatrical workers and friends at a party at the Hotel Syracuse following opening of New Empire. Among those present were Michael J. DeAngelis, architect; James L. Cooney, Carrier Refrigeration Company; James Martina and family; Gene Krupa and band; Cass Daley, Sinclair Sisters; Charles Rossner, Jimmy Spear, RKO salesman; Fred Donohue and Rennie Coates, Regent; Sid Kallet, Oneida, and representatives of the city administration. Francis Miller suffered a broken arm. . . . Mrs. Lynn Goff is seriously ill. . . . Larry Granger, Palace projectionist was kept away from the theatre by huge snow drifts. . . . Phil Rossomando should wear snow shoes when delivering flowers next Easter. . . . Abe Harris, Metro salesman, is never too busy for a hearty greeting. . . . We hear “Buddy” Roe will be a professional when the golden anniversary of Local 376 comes around. ... We wonder if it is possible to wire an old minstrel car for good sound. . . . Ray Roe wants to know the discount rate of DenHaese and Company. . . . Notice to George Murphy; 75 will not control 250. . . . The three most contented projectionists all rolled in one is Fay Woodford. . . . Eckel projectionists and ushers bowling teams are trying to smoke out reputed good bowlers from other theatres. — J. J. S. April 3, 1940