The Exhibitor (Nov 1939-May 1940)

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f&‘ “The Tip-Off ^ Another Exclusive Service of Jay Emanuel Publications * A Consensus of box office results, kept as factually correct as possible, as culled by the field news staff of THE EXHIBITOR in this and neighboring territories. PICTURE START (First Runs) TURN (Sub. Runs) STRETCH (Neighborhoods) PAYOFF K Consensus) REMARKS ABE LINCOLN IN ILLINOIS (RKO) Slow Business has been disappointing. THE BLUE BIRD (20th Century-Fox) Slow Most reports not encouraging. BROADWAY MELODY OF 1940 (Metro) Fair Good No smash, but gross is okay. DR. CYCLOI’S (Paramount) Good Test engagements turned in some neat grosses for this exploitation show. DR. EHRLICH’S MAGIC BULLET (Warners) Fair Fair Grosses are not what the picture deserves. THE FIGHTING 69th (Warners) Fast Fast Good Fast Dough show all the way. GRAPES OF WRATH (20th Century-Fox) Spotty Fair Got some good openings, but eased off. HOUSE ACROSS THE BAY (UA) Fair First openings show just fair business. I TAKE THIS WOMAN (Metro) Fair Fair Nothing to cheer about, but not as bad as one might expect. IT’S A DATE (Universal) Fast First openings decidedly healthy. LITTLE OLD NEW YORK (20th Century-Fox) Fair Fair Fair Fair Disappointing, considering the names. OF MICE AND MEN (UA) Spotty Spotty Show is hard to handle. MY LITTLE CHICKADEE (U) Fair Fair Tendency to spottiness, with some surprises. NORTHWEST PASSAGE (Metro) Fast One of the big ones. PINOCCHIO (RKO) Good Running under “Snow White.” RAFFLES (UA) Slow Slow Slow Just an entrant. REBECCA (UA) Fast Getting a strong women’s play, which is practically everything. REMEMBER THE NIGHT (Paramount) Good Good Fair Should have been bigger, considering the merit of the picture. ROAD TO SINGAPORE (Paramount) Good Doing real nice business, thanks to the names. SIDEWALKS OF LONDON (Paramount) Slow Disappointing. STRANGE CARGO (Metro) Good Some spottiness, but generally on the better side. SWISS FAMILY ROBINSON (RKO) Fair Fair Spotty Considering everything, a disappointment. TOO MANY HUSBANDS (Columbia) Fair Comedy is pleasing, but not in the big money. VIGIL IN THE NIGHT (RKO) Good Fair Fair Should be bigger than it is. VIRGINIA CITY (Warners) Fast Opened fast in some spots, and publicity helped lots. YOUNG TOM EDISON (Metro) Fair Not doing what they thought it w’ould.