The Exhibitor (Nov 1939-May 1940)

22 THE EXHIBITOR "SUPERB, oil of il . . . oil fh« tuporlolivM production of Robert E. Sherwood's 'Abe Lincoln in Illinois' moy justifiably be heaped on the screen version of this memoroble drama.'’ — Williom Boehnel, Wo rld-TtUgram "UNFORGET ABLE screen impersonotion .. , Mossey's acting transcends mere molie-belie.e . . a profoundly stirring motion "MASTERPIECE — Such beauty, such simple honesty ond truth, thol 'Abe Lincoln in Illinois' — life Ma go line "A SCREEN TMUMPH . . a picture with a the screen ... the greol ploy greoter os a film."— Kate Cameron, News RAYMOND MASSEY ON THE GR'EAT STiftS E “Curtoin Time" — oil the magic of the world across the footlights . . . produced by Russell Markert, settings by Nat Karson . . . featuring Paul Haokon, Loper and Borrat, Three Oxford Boys, Nicholas Doks, Hilda Eckler, Leda Anchulina, Louise Fornoca, Robert Regent, Earl tippy, with the Music Rocketles, Corps de Ballet, Glee Club. Symphony Orchestra, under the direction of Erno Rapee. LOS ANGELES -GREAT A (Kti» maniac pUj Ncmi a (jut <ln> — Lrta Klfuml FLUSHING KENMORE MADISON grrvjffigj ref f areeiacwwA (RCNARriNC 1 ABE LUN REPUBLIC BUSHWICK PROSPECT GHEENWINI IBLUE IN ILK RAYMOND MASSEY DYKER TILYOU ORPHEUM COLONIAL ALHAMIRA BIRD IN TECHNICOLOR TEMPLE Cm leakers ■ tilth Ca(*ea ALDEN lereem ]m~ sprinc irmciotMocu uuci LINCOLN IN ILLINOIS" A "DANCER FUCHT" "am HersJiolt 'COURAGEOUS Or. CHRISTIAN *r K= NEW YORK CITY NEW YORK CITY DES MOINES NEW YORK CITY 910 CITY MUSIC HALL ce of tho Notion Rockefeller C of tin* comes to the screen . . retoining ond omplifying every stirring qualify thot brought the brilliant Pulitzer Prize ploy such wide accloim . . . copturing oil the simple, rugged charm, the remarkable compossion, the worm humor of the mon . . . combined with the drama ond tumulf of the times ... a memoroble motion picture event. IN ILLINOIS ON THE GREAT STAGE "Curtain Time”— oil the magic of the enchanting world across the footlights in spectocular, swiftly-paced scenes . . . produced by Russell Markert, sellings by Not Karson . . . featuring Paul Haakon, loper and Borrat, Three Oxford Boys, Nicholas Daks, leda Anchutina, louise Fornaca, Robert Regent, Earl lippy, Hilda Eckler, with the Music Hall Rockeites, Corps de Ballet, and Glee Club. Symphony Orchestra under the direction of Erno Rapee, ploying "Fosteriona", Maurice Baron's delightful arrangement of the beloved works of Stephen Foster. INDIANAPOLIS “If your poor soul craves importance marry someone else, ” shouted Abe. . . • • (/>«• root b/f . but, oh, how the country lattes take him over! Goofy Joe In a whirl of girls . . It'sa picnic. .a panic! Starts TODAY INDIANA MINTS ON NEWSPAPER ADVERTISING No. 128 — "Abe Lincoln in Illinois” (RKO) Here is a page devoted to one of the finest pictures of this or any other year — and one which presents a real problem at any box office. It is no secret that the picture, in its initial engagements, did not come up to the hopes of the producer, but this should not deter those yet to play the show from making a real attempt. Depicted here are two approaches, the class, as exemplified by the Radio City Music Hall ads, and the mass, as shown by the Des Moines and Indianapolis ideas. The New York City double feature ad is included just to show what double features finally get to. The Des Moines makes an attempt to get away from the glorification angle and make appeal down-to-earth. To be truthful, we do not know which is strongest, but we do suggest that the show be given every break. Prestige pictures often prove headaches, but the industry should support them. April 10, 1940