The Exhibitor (Nov 1939-May 1940)

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THE WEEKLY MAGAZINE OF NEW YORK LIFE • G EAST THIRTY-NINTH STREET. NEW YORK CITY • LEXINGTON 2-5300 March 14th 19 4 0 Mr. Joe Joel, Jay Emanuel Publications, Inc . , 1600 Broadway, New York City. Dear Joe Joel: I don’t know where I’ve been all these years — but I’ve just discovered the most complete, comprehensive, intelligently planned and conveniently arranged Survey and Index of Motion Picture Productions I’ve ever seen. It's name, of course, is The Exhibitor’s Servisection. It contains a perpetually up-to-the-minute list of Feature and Shorts Releases — indexed and cross-indexed, with complete data — name of producer, running time, production number, type of film, entire cast and credits, intelligent plot synopsis, and a competent estimate for exploitation that should be invaluable to many people besides the theater owners for whom it evidently was intended. In the course of my film-reviewing for CUE MAGAZINE, I frequently have to check back for picture data. In no other publication have I found this data so conveniently arranged. I stop-watched my time for digging up information on films — and find it runs from seven to twelve seconds, with the Exhibitor's Servisection before me. I call that pretty good — not so much for me, as for The Exhibitor. Your subscribers, present and future, are to be congratulated. Sj&cerely y/urs, JESSE ZUN3ER Cinema ^Editor Jz:t