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BM-3
• IT SEEMS TO US
More than one exhibitor has called the attention of this department to the fact that the insistence of the projectionists unions in having a booth man on hand whenever the regular service company services the equipment, with the resulting overtime charge, is an example of needless expense. The exhibitors admit that when the service man can do the job during regular hours, the projectionist allows him to, but there are cases where the work can only be finished outside of the regular time. They inform us that servicemen belong to the unions, too, in most cases.
It seems to us that there should be some middle ground in which the unions and the exhibitor can both be happy. The service companies naturally are in the middle of things. Their sole concern is seeing that the mechanisms run perfectly.
Perhaps some of our readers have some thoughts on the subject.
Inasmuch as this issue is devoted, in part, to contact between patron and theatre staff, we do think that the observations of a theatre cashier in a fairsized eastern town should be recorded:
“I think it is nicer to be a cashier in a friendly neighborhood than a downtown first-run. For instance, someone is always bringing me a Coca-Cola, or a rose, or passing a few pleasant remarks. Why there’s an 11-year-old boy who comes by nearly every night and wants me to make a date with him.”
We do not have any PERSONAL PROBLEMS department but we do hope that the cashier was able to solve this one.
• THE COVER THIS MONTH
SERVICE IS WHAT THE PUBLIC WANTS. Here may be seen manager Alec Hurwitz , M. and P. Strand, Taunton, Mass., (fourth from left ) and his staff, including, from left to right, usher Ralph Ricketson, usher Ralph Cotter, cashier Elizabeth Lyons, usher Raymond Harwood, and head doorman Raymond Auclair, all of whom are not only well-trained but conscious of the part service plays in the modern theatre. They are but one of the many thousands of house staffs who know their jobs.
01 Particular Interest
COURTESY AND CONTACT BETWEEN PATRON AND STAFF IS A MOST IMPORTANT GOAL TO BE ACCOMPLISHED Page 5
By William DeLaiet, whose observations are recorded by Lewis S. Mentlik
GOOD SERVICE PAYS DIVIDENDS. . .Page 6
PICTURING THE NEW IN
THEATRES Pages 9-16
WESTWOOD THEATRE, CINCINNATI, OHIO TELENEWS THEATRE, CHICAGO, ILLINOIS ROCKET THEATRE, ROCK ISLAND, ILLINOIS
SMPE PAPERS PAGE 18
SELLING FEATURES Page 22
RECENT INSTALLATIONS Page 23
BETTER MANAGEMENT
VOL III, No. 4 APRIL, 1940
April 17, 1940