The Exhibitor (Nov 1939-May 1940)

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"The Tip-Off % Another Exclusive Service of Jay Emanuel Publications 1 A Consensus of box office results, kept as factually correct as possible, as culled by the field news staff of THE EXHIBITOR in this and neighboring territories. PICTURE START (First Runs) TURN (Sub. Runs) STRETCH ( Neighbor hoods ) PAYOFF (Consensus) REMARKS ABE LINCOLN IN ILLINOIS (RKO) Slow Slow Slow Swell picture, but not doing it. THE BLUE BIRD (20th Century-Fox) Slow Slow An expensive experiment. BROADWAY MELODY OF 1940 (Metro) Fair Good Good Satisfactory No smash but nice grosses. BUCK BENNY RIDES AGAIN (Paramount) Good In the better money. THE DOCTOR TAKES A WIFE (Columbia) Fair Early engagements varied. DR. CYCLOPS (Paramount) Good With bally it seems to mean something. DR. EHRLICH’S MAGIC BULLET (Warners) Fair Fair Disappointing Disappointing Another one that wasn’t appreciated. DR. KILDARE’S STRANGE CASE Fair fea* Run-of-the-mill Kildare business. FORTY LITTLE MOTHERS Disappointing Cantor plays it straight. (Metro) Not the smash it first appeared to be, but, all in all, not bad. GRAPES OF WRATH Spotty Fair Fair Fair (20th Century-Fox) Considering the name values, this didn’t do what it should. HOUSE ACROSS THE BAY Fair Fair Fair Fair I TAKE THIS WOMAN (Metro) Fair Fair Fair Fair Wound up as just above program, for its classification. IT ALL CAME TRUE (Warners) Fair The Sheridan bally helps. IT’S A DATE (Universal) Fast Fast Good money show. JOHNNY APOLLO (20th Century-Fox) Good Change of pace for Power is resulting in good grosses. MY SON, MY SON! (UA) Good Grosses generally on the better side, with a few lapses. NORTHWEST PASSAGE (Metro) Fast Good Good Good Okay. ONE MILLION B. C. (UA) Fair Heavy exploitation boosted this in some spots. PINOCCHIO (RKO) Fair Fair Good, but not a “Snow White.” PRIMROSE PATH (RKO) Spotty Some initial spurts, but it seems to be lacking in gusto. REBECCA (UA) Fast This is cracking records wide open. ROAD TO SINGAPORE (Paramount) Good Good A neat Paramount grosser, one of their best. SIDEWALKS OF LONDON (Paramount) Slow Slow Slow Even with Miss Leigh, a miss. Nothing sensational, just program. STAR DUST (20th Century-Fox) Fair Most grosses generally on the better side, with some exceptions. STRANGE CARGO (Metro) Good Fair First engagements mostly fairish. ’TIL WE MEET AGAIN Fair (Warners) Nothing exciting. TOO MANY HUSBANDS Fair VIRGINIA CITY (Warners) Good No "Dodge City.” YOUNG TOM EDISON (Metro) Fair Selling has helped this, but, all in all nothing hot about it. QUA*.