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BM-3
For Four Attention
EVEN AN EMERGENCY
CAN BE MET . Page 5
By Bernard B. Brandt
THIS BUSINESS OF
SELLING SHORTS . Page 6
METRO SELLING AIDS . Page 10
PICTURING THE NEW
IN THEATRES . Pages 13-20
NOR-SHOR THEATRE, DULUTH, MINNESOTA LEE THEATRE, ROANOKE, VIRGINIA VILLAGE THEATRE, HOUSTON, TEXAS
EVERY MANAGER A SCIENTIST. . . .Page 22
EQUIPMENT NEWS OF INTEREST. .Page 24
RECENT INSTALLATIONS . Page 25
SELLING FEATURES . Page 26
A THEATRE MANAGER
LOOKS AT HIMSELF . Page 28
By Leonard Derene
BETTER MANAGEMENT
VOL. IV, No. 11
NOVEMBER, 1941
• IT SEEMS TO US
Achievements Dept.: Let it be said that the recent semi-annual meeting of the Society of Motion Picture Engineers was the most successful in the history of that progressive and important organization.
The individual bouquets, to Glenn L. Dimmick, sound engineering expert at the RCA Laboratories, who received the Progress Medal of the Society; and to J. G. Frayne and V. Pagliarulo, Electrical Research Products, Inc., of Hollywood, who received the Award for the best paper published in the SMPE Journal during the past year, were high spots. But in every department the meeting was defi¬ nitely ranked with the best the SMPE has held.
Another important development was the presentation of a certificate of testimon¬ ial to William C. Kunzman, long-time convention vice-president.
It is to be noted, also, that there is more and more direct exhibitor interest in the meetings, a healthy sign.
Point with Pride Dept.: Once again, in this issue, it is a privilege to present more articles on economy in the theatre, with, an eye on current and future priori¬ ties. And the news from Washington, that a special OPM department will be set up for the industry, is also interesting.
These are serious times. We call your attention to the material in this issue to prove just how important these matters are to everyone within the trade.
Eye Opening Dept.: With some of the industry’s biggest equipment companies getting Government contracts for equip¬ ping the theatres in the various camps, it is quite probable that some of the draftees are getting their first glimpse of what good projection and sound mean.
All of which is going to make it tough for some theatreowners who haven’t kept up with the times — when the draftees leave the army and become regular patrons once more.
© THE COVER THIS MONTH
THE LOUNGE of the new Hopkins, Hop¬ kins, Minnesota, pictured on this month’s Better Management Section cover, is one of the most attractive parts of this strik¬ ingly modern and beautiful theatre. The Engler Brothers are the owners and oper¬ ators of the Hopkins, which has a seating capacity of 1058. The house was designed by Perry E. Crosier, Minneapolis architect.
November 19, 1941
THE EXHIBITOR