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STANLEY K TOMORROW
ZtU uny/
yrfctza+utot /^JZUtA rniim
CAROLE LOMBARD JACK BENNY
J. ERNST lUBITSCH'S Comedy
TO BE or NOT TO BE
PHILADELPHIA
{CHICAGO
The ENTERTAINMENT EVENT (be WHOLE COUNTRY IS CLAMORING TO SEE!
CHICAGO
HARRISBURG
picture everyone wants to see...
Ofbxxlnjcr Oiorda
CAROLELOMBARD JACK BENNY
in £/rn\l £uiilick s comeqy
TOBEorNOTTO BE WEBNESNY n LOEW'i
THE
F ICTURE EVERYONE WANTS TO SEE
We ANNWNCE the presentation of Carole Lombard's last picture. An exciting romantic comedy keyed to an evermounting tempo of suspense. Jack Benny at his best in a surprisingly different comic role. Here is a Lubitsch picture — brilliant in its acting— spectacular in its scope.
1 ii'nmr '■n,~ * '
IN LUBITSCH’S...,., I
TO BE o% NOT TO BE
with to tin stack • mu SiitSAjrr . uonii ATWiu . stanut sioots • wo sumah
*ro4vt»4 and di^ctad by tmi* UbrtuN O',gl«ol ilory by Imtl Iwbitxh and M«U
OMAHA
PHILADELPHIA
forrot*/ / THE PICTURE YOU WANT TO SEE!
Companion rtttutt
LYNN BARI and MARY BETH HUGHES i
PREMIERE TODAY! at 3 THEATRES^ N,GHT 9EroM THE m0M£
I AT POPULAR PRICES' v*r."v BOOK OPfR CARTHAY II 30P M • CHINISf NOON • LOEWS 9 15* M
TT
CARTHAY CIRCLE Grauman’s CHINESE
LOS ANGELES
HARRISBURG
THE YEAR'S GREATEST COMEDY
HINTS ON NEWSPAPER ADVERTISING
No. 234— "To Be Or Not To Be" (UA)
This Alexander Korda, Ernst Lubitsch, Carole Lombard, Jack Benny comedy has plenty to sell. Most cities are featuring
the line “The picture you want to see.” The Los Angeles and Harrisburg lay-outs are the most dignified. It is interesting to note how the various cities localized their copy with a definite attempt at matching type.