The Exhibitor (Nov 1941-May 1942)

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STANLEY K TOMORROW ZtU uny/ yrfctza+utot /^JZUtA rniim CAROLE LOMBARD JACK BENNY J. ERNST lUBITSCH'S Comedy TO BE or NOT TO BE PHILADELPHIA {CHICAGO The ENTERTAINMENT EVENT (be WHOLE COUNTRY IS CLAMORING TO SEE! CHICAGO HARRISBURG picture everyone wants to see... Ofbxxlnjcr Oiorda CAROLELOMBARD JACK BENNY in £/rn\l £uiilick s comeqy TOBEorNOTTO BE WEBNESNY n LOEW'i THE F ICTURE EVERYONE WANTS TO SEE We ANNWNCE the presentation of Carole Lombard's last picture. An exciting romantic comedy keyed to an evermounting tempo of suspense. Jack Benny at his best in a surprisingly different comic role. Here is a Lubitsch picture — brilliant in its acting— spectacular in its scope. 1 ii'nmr '■n,~ * ' IN LUBITSCH’S...,., I TO BE o% NOT TO BE with to tin stack • mu SiitSAjrr . uonii ATWiu . stanut sioots • wo sumah *ro4vt»4 and di^ctad by tmi* UbrtuN O',gl«ol ilory by Imtl Iwbitxh and M«U OMAHA PHILADELPHIA forrot*/ / THE PICTURE YOU WANT TO SEE! Companion rtttutt LYNN BARI and MARY BETH HUGHES i PREMIERE TODAY! at 3 THEATRES^ N,GHT 9EroM THE m0M£ I AT POPULAR PRICES' v*r."v BOOK OPfR CARTHAY II 30P M • CHINISf NOON • LOEWS 9 15* M TT CARTHAY CIRCLE Grauman’s CHINESE LOS ANGELES HARRISBURG THE YEAR'S GREATEST COMEDY HINTS ON NEWSPAPER ADVERTISING No. 234— "To Be Or Not To Be" (UA) This Alexander Korda, Ernst Lubitsch, Carole Lombard, Jack Benny comedy has plenty to sell. Most cities are featuring the line “The picture you want to see.” The Los Angeles and Harrisburg lay-outs are the most dignified. It is interesting to note how the various cities localized their copy with a definite attempt at matching type.