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BM-3
For Your Attention
IT SEEMS TO US . Page 3
DETERMINING DESIRABLE
SEATING . Page 5
By Ben Schlanger
WHERE DO WE GO
FROM HERE, BOYS? . Page 6
By The Veteran Showman
THE EDGE MOOR THEATRE,
WILMINGTON, DEL.. .Pages 9, 10, 11, 12
EQUIPMENT DEVELOPMENTS . Page 14
SELLING FEATURES ..Pages 15, 16, 17, 18
SELLING SHORTS . Page 19
BETTER MANAGEMENT
VOL. V, No. 3 MARCH 18, 1942
• IT SEEMS TO US
Out This Week Dept.: Well, not this week, but next week The 1942 Theatre Catalog will be issued, representing the completion of one year’s work on the part of not only the editors but also the repre¬ sentative efforts of many leaders in the equipment and allied fields.
For those interested in statistics, it might be told that the volume to be issued on March 23 will contain 340 pages, of which 140 are devoted to pictorial pres¬ entation.
It might also be added that this year most of the editorial material is devoted to maintenance of theatres, a thought which has become so much more impor¬ tant since the happenings elsewhere on Dec. 7, 1941.
The articles are written in a more prac¬ tical vein than in previous issues, and it is certain that the value of the catalog to the theatreman has been enhanced.
The editors of Better Management are proud of the 1942 Theatre Catalog, not only because of the excellence of the volume, but also because the 1942 edition contains more pages than ever before.
It might also be said for purposes of the record that the price this year, as last year, is $3, and that copies (a limited number) are on sale.
And they won’t last very long, if the demand last year is any criterion.
• THE COVER THIS MONTH
This striking view of the lobby of che new Senator, Washington, D. C., vividly illustrates the architectural beauty that can be obtained by eliminating garishness and emphasizing plain, dignified desig7ting. Attention is called to the manner in which lobby display frames lining the side wall become prominent when the rest of the lobby scheme is maintained strictly along rigidly plain lines. Prominent in this view is the rubber matting installation. Archi¬ tect for the Senator was John J. Zink. Owners of this — the newest addition to the motion picture houses of the nation’s cap¬ ital — are K. and B. Amusement Company.
It has 97 5 seats.
March 18, 1942
THE EXHIBITOR